Since its founding in 2019, online casino game provide FA Chai has observed major shifts in player behaviour.
Interviewed live at ICE 2026, Sales & Account Manager Rachel Pien walks us through the shifts, which include players’ slot game preferences, tolerance for volatility, and usage of data.
Pien also explains the company’s strategic market approach as it expands its presence in the European region, as well as emerging growth markets in LatAm.
But the company has global ambitions. Looking to the future, Pien says regulated markets everywhere are where they see the most opportunity. “As more markets are getting regulated, this is something we value more than just picking one specific region [to focus on].”
Watch the full video interview above.
Original article: https://igamingbusiness.com/online-gaming/asian-igaming-game-preferences-fa-chai/
