Evolution had one of the most eye-catching stands at ICE Barcelona 2026, and chief product officer Todd Haushalter had plenty to say when he caught up there with iGB.

The casino games provider is known for innovative content and Haushalter explained how a big part of his role is keeping his creative colleagues on track.

He explains: “If left to their own devices they might have a roadmap that’s all long shots – maybe one of them will reinvent the future but we might have a year with no hits if it’s all too risky! 60% of our games are on the safe side, we know they’ll work, but 40% is moon shots and crazy stuff.”

Haushalter also touches on the need for iGaming content to keep up with social media, video games and other forms of entertainment such as Netflix, Evolution’s deal with Monopoly makers Hasbro and the company’s excellent relationship with the regulators in Malta.

Watch the full interview above.

Original article: https://igamingbusiness.com/igb-ice/evolution-gaming-malta-ice-2026-barcelona-interview