A recent survey conducted by affiliate Casinofeber has revealed that nearly one in six Swedes (18%) played online casino games in 2025, while approximately one in five (24%) placed online bets within the same year.
The study surveyed 3,463 individuals and analysed 1,004 active iGaming players. Of that sample, 501 responded to the casino survey while 503 completed the betting survey.
The research, carried out between 3 and 17 July 2025, identified that slot games remained the dominant product among casino players with 49% preferring to play them over other iGaming activities. Football betting led among sports bettors with 63% of players betting in the past year.
Who’s playing?
The report also highlighted significant differences in demographics, spending patterns and platform recognition when comparing casino players to betting players.
Male players were more prevalent in the betting segment, comprising 62% of participants, whereas casino gaming exhibited a nearly even gender split with 55% male players. Players’ average age spanned between 30s and 40s, with the majority engaged in full-time employment.
Monetary engagement was generally moderate across both verticals. Most players reported monthly outlays in lower spending brackets, either below SEK99 (just over $10) or between SEK200 and SEK999 (up to $110). Only 17% of casino players and 10% of betting players reported spending SEK1,000 or more per month on gambling activities.
Swedes admit to unlicensed iGaming
The survey highlighted a significant gap in consumer knowledge around the gambling black market. A considerable 65% of online casino players said they did not know how to determine whether an operator was licensed by Swedish authorities. Meanwhile, 18% admitted to having used unlicensed gambling sites.
This corresponds with data from Spelinspektionen, the Swedish Gambling Authority, which reported a channelisation rate of 85% for 2024. The survey further identified recurring issues related to bonuses and payment withdrawals.
Approximately 35% of casino players had used bonuses and 27% of them encountered difficulties during the process, notably due to unclear terms and conditions and obstacles in withdrawing winnings. Slightly over half of respondents described withdrawal processes as straightforward, a notable minority reported occasional or regular complications.
Sweden cracks down
The findings come at a time when Sweden’s regulatory framework is undergoing adjustments. In late 2025, the government appointed Erik Eldhagen as state secretary responsible for overseeing gambling regulation under financial markets minister Niklas Wykman.
Eldhagen’s appointment forms part of broader efforts to strengthen enforcement against unlicensed iGaming operators and refine oversight of the regulated market.
Planned reforms include expanding the scope of the country’s gambling legislation to target offshore operators more effectively, alongside consumer protection measures such as an extended ban on gambling funded by credit scheduled to take effect in April.
Concerns about the balance between regulation, taxation and channelisation have also surfaced in local policy debates. Hasse Lord Skarplöth, outgoing CEO of Sweden’s ATG, recently urged Sweden to consider a differentiated tax model, sparing racing betting from tax increases, similar to reforms introduced in the United Kingdom.
Original article: https://igamingbusiness.com/casino-games/nearly-one-in-six-swedes-engaged-igaming-2025-survey-reveals/
