Sporting Solutions will provide in-play pricing for approximately 80 events each year, as well as risk management solutions to help operator partners generate prices for players while controlling pay-out rates and operational costs.

The deal was made possible after Stats Perform last month agreed to become the official data supplier of the WTA. This will see the data specialist deliver an exclusive umpire-derived data feed for WTA matches and an ultrafast data feed collected by its Opta analysts.

“We already have the most advanced tennis models on the market – both in terms of methodology and market offering – and we look forward to delivering new and innovative betting experiences which drive bottom-line growth for our partners using Stats Perform’s exciting new ultrafast shot-by-shot feed,” Sporting Solutions managing director Ed Peace said.

Stats Perform’s senior vice president for B2B and strategic partnerships, Shane Gannon, added: “Sporting Solutions is a high calibre, progressively-minded pricing and risk management supplier and a long-term partner of our premium ultrafast betting data service.

“Their reputation for innovation means we’re delighted, but not surprised, that they immediately saw the impact our new official WTA data would have on the tennis betting experiences of their lottery and sportsbook customers.”

Sporting Solutions already uses betting data from Stats Perform for other sports and competitions, including football’s Spanish La Liga, France’s Ligue 1 and Major League Soccer in North America.

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