Africa continues to be a fruitful region for Super Group, and company CFO Alinda van Wyk explains to iGB how the company plans to continue its expansion with a “disciplined rollout approach”.
Betway and Spin owner Super Group announced its FY2025 results on Tuesday, and Africa was again a success story.
Revenue from the region was up 27% year-on-year, leading the group to total revenue growth of 22% to approximately $2.2 billion.
Super Group said Botswana, a market in which it launched in February 2025, was “leading the charge” in what CEO Neal Menashe described as a “standout year” for the business.
With the Botswana launch a triumph for the company, the only African expansion market accounted for in Super Group’s 2026 guidance of double-digit revenue and adjusted EBITDA growth was Namibia.
Van Wyk tells iGB Super Group is in its final stages ahead of launching in Namibia, which it expects to occur in H2 2026.
Licences have been secured and the company is now in the process of certifying its products.
She feels the company is in good stead ahead of its Namibian launch thanks to the sponsorship presence of its Betway brand.
“We like to be disciplined in our rollout approach,” Van Wyk explains to iGB. “We’re excited about Namibia.
“Our brand is already there in Southern Africa with a TV network already broadcasting in Namibia. On that broadcaster, Super Group has rights. We’re also one of the biggest sponsors of football, so Betway is known already even if they’re not betting. We already have brand exposure.”
Super Group’s Head of Investor Relations Nkem Ojougbo added: “We’re entering countries warm because they’ve seen the Betway brand. If there’s a game between Arsenal and Chelsea, you see Betway all around the stadium on LEDs.”
How is the ZAR Supercoin process going?
In November last year, Super Group announced the launch of the ZAR Supercoin, its Africa-focused digital currency.
At the time, Van Wyk said this was the right moment for Super Group to enter the crypto space because of the increasing demand for convenient payment solutions.
She now explains the ZAR Supercoin rollout is advancing, although she also adds it’s not a process that can “happen overnight”.
The company plans to launch the wallet for the Supercoin by the end of Q2. Following that, Super Group plans to start expanding its promotions to improve the Supercoin’s adoption.
Focus will then turn towards rolling it out to other African countries, beyond its initial launch market of South Africa.
The company is already experiencing benefits, with Van Wyk referencing the “really good” adoption and reductions in processing costs and banking fees.
Such is the early success, Van Wyk says banks have taken notice and now realise there’s an alternative way to interact with customers.
Localisation key to podium target in Nigeria
In September, Super Group announced it held a podium position in seven of its eight African markets; Nigeria was the outlier.
On its post-FY2025 investor call on Tuesday, Menashe said the company was continuing to “assess” its Nigerian strategy.
When asked for more detail on a potential change in tack, Van Wyk tells iGB the company is working through the complex regulatory scenario in Nigeria, with an ongoing battle between federal and state regulators.
President Bola Ahmed Tinubu’s December rejection of the Central Gaming Bill, which would have centralised regulation under a national commission, has left an uncertain situation for operators with a clear shift from federal to state regulation yet to occur.
“Nigeria is a bit different [from other African markets] because of the legislative change from federal to state regulation,” Van Wyk explains. “We’re working with legislators to make sure we understand that roadmap.”
Despite the complexities, Van Wyk feels Super Group is about 60% through its roadmap to make Nigeria more effective as a revenue-driving market.
Ojougbo added: “We’re not just going to jump into a country if we don’t see a return or there’s no clarity from a regulatory perspective.
“We’re now opening the door, and so far we’ve barely spent a dollar in marketing.”
Original article: https://igamingbusiness.com/strategy/super-group-africa-growth-story-continues-namibia-next-target/
