The specialized platform Apuesta Legal Chile shared a report that reveals the trends and preferences of online casino players in five strategic markets in Latin America (those with the highest GDP in 2024): Chile, Argentina, Colombia, Mexico, and Peru.
According to the report, which collects data between May 2024 and April 2025, the online game most chosen by Latin Americans is roulette, which is the leader in three of the five countries. Slot machines are the second most demanded product, followed by online poker.
Players' interest May 2024 - April 2025
Average value for the last 12 months
Breakdown by game and country
Online Roulette
Of all the online casino games, online roulette is the most popular in Latin America and continues to be the main driver of traffic and conversion.
In this modality, the five countries analyzed show a fairly even behavior, except for Peruvian players, who tend to have a lower interest.
Interest in online roulette
Slots
Online slots remain one of the most popular games. The search for this product by Chileans has been quite stable, similar to Mexico and Peru. On the other hand, in countries such as Argentina and Colombia, interest in these machines seems to have decreased over time.
In general, the data show a fairly positive outlook regarding the users of this type of entertainment.
Online poker
Apuesta Legal compared the popularity of online blackjack, online baccarat, and online poker to find out what users prefer when playing cards.
Poker is the card game of choice for players in these Latin American countries. Mexicans have the greatest interest in this type of game. However, it is almost on a par with countries such as Peru, Colombia, and Chile.
Free spins
Free spins offered by casinos are among the main interests of players in these Latin American countries.
In this regard, the data again shows that Mexicans are the ones who most frequently search for this type of promotion.
The search for ‘Free Spins’ has increased considerably in the last 12 months and could continue to grow.
Interest in live casinos
Live Casinos
The data show that players from Argentina and Colombia are the ones who are most interested in the Live Casino modality.
These countries are followed by Chile and Mexico, where the popularity of this form of entertainment is less significant.
According to Apuesta Legal, this type of analysis provides an area of opportunity, allowing the design of content and promotions that highlight the experience of real online dealers, especially in markets with high interest in digital casinos, such as Argentina and Colombia.
Original article: https://www.yogonet.com/international/news/2025/05/22/105646-apuesta-legal-reveals-favorite-online-games-for-latin-americans
