International Game Technology (IGT) has announced the launch of IGT PlayDigital’s MEGA VAULT offering, an innovation on its player engagement solution. Powered by the IGT PlayDigital Engagement Platform, a customizable suite of player engagement tools, MEGA VAULT brings together its engagement tools—Prize Drops, Leaderboards, Marketing Jackpots, and more—into a single promotional brand.
“Designed to maximize excitement, engagement, and rewards, MEGA VAULT aims to deliver seamless high-impact campaigns that captivate players and drive long-term retention,” IGT describes the new product.
The rollout of the MEGA VAULT promotional brand also includes a new functionality within the Engagement Platform toolset. PlayDigital customers can now combine the existing tools within the Engagement Platform toolkit, running one-of-a-kind promotions. The first of these combined functionalities includes the Multi Drop and Leaderboard tools, allowing operators to simultaneously engage and reward their players.
The first MEGA VAULT promotion began on May 23, with participation from major operators such as Fanatics Casino, FanDuel Casino, and Rush Street Interactive, each offering their players new ways to engage with content and win prizes.
“We’re excited about the new promotional capabilities we’re able to provide Fanatics players through the MEGA VAULT,” said Kieron Shaw, Fanatics Casino Senior Content Manager. “MEGA VAULT offers a unique and engaging solution that elevates the player experience.”
Richard Schwartz, Rush Street Interactive CEO, stated: “RSI is pleased to offer our players, in the U.S. and Ontario, exciting promotional capabilities that allow us to engage and reward them with new and exciting promotions and prizes.
“Our launch of IGT’s PlayDigital’s MEGA VAULT represents another step forward in our goal of always putting our players first and delivering fun experiences for them that earn their loyalty and long-term retention.”
IGT PlayDigital first launched the Engagement Platform in 2023 with a set of promotional tools built to improve player engagement and entertainment. The Engagement Platform was recently named “Best Digital Product” at the 2024 Global Gaming Award, Americas.
“We’re excited to introduce the next chapter in player engagement with the launch of IGT PlayDigital’s MEGA VAULT,” said Gil Rotem, IGT PlayDigital President. “Utilizing the Engagement Platform toolset, the MEGA VAULT will provide a consistent and exciting way for our customers to run unique promotions and provide an elevated player experience, all through one central hub.”
“By leveraging the full potential of our Engagement Platform, operators can unlock more opportunities to reward players, more excitement, and more value than ever before.”
The launch of the new MEGA VAULT promotional brand marks the next phase in the evolution of the Engagement Platform product. To learn more about IGT PlayDigital’s promotional and player engagement solutions, visit IGT.com or follow IGT PlayDigital on LinkedIn.
Original article: https://www.yogonet.com/international/news/2025/05/30/106501-igt-playdigital-expands-player-engagement-with-mega-vault-promotional-brand
