The upcoming NGX and Skilrock-sponsored Lottery Marketing Webinar will feature top experts who will unveil cutting-edge strategies shaping the future of iLottery in Latin America. The companies have issued a last registration call for the program, set to provide attendees with expert insights on the topic.
The global iLottery industry is experiencing significant growth, driven by technological advancements and evolving player preferences. The market, worth $11 billion in 2023, is projected to reach $17.7 billion by 2032. Latin America is also seeing the iLottery market experience rapid digital transformation, with operators harnessing AI-driven analytics, blockchain security, and hyper-personalized marketing to engage players.
With smartphone penetration soaring and regulatory frameworks evolving in key markets like Brazil and Colombia, the region is positioned for unprecedented growth. Innovative marketing strategies, including gamification, influencer collaborations, and localized content, are reshaping player engagement and retention. As the industry embraces next-gen technologies, stakeholders must stay ahead to capitalize on emerging opportunities.
Key topics to be discussed include:
- Understanding generational shifts in consumer behavior
- Personalization strategies for modern marketing
- Digital Marketing in Shaping iLottery
- Leveraging multi-channel strategies effectively
- Building a Strong Brand in the Digital Age
- Strengthening brand identity in a competitive market
- Focus on Customer Experience & Player Lifecycle
- Hyper-Personalization for Unique Player Journeys
- AI & Emerging Technologies
- New technologies driving innovation in customer engagement
The line-up of industry experts includes:
- Rodrigo Cigliutti, Executive Director, CIBELAE (Moderator)
- Esmeralda Britton González, President, Junta de Protección Social (JPS)
- Lorna M. Huertas, CEO, Sunset Group LLC
- Claudio Ossandón Marzolo, Chief Commercial Officer, Concepción Lottery
- Carlos Contreras, Project Coordinator – LatAm, Skilrock Technologies
Webinar Details
- Date: June 4th, 2025
- Time: Brasil – Argentina 11 AM | Colombia – Perú 9 AM | Costa Rica – México 8 AM
- Duration: 60 – 90 minutes
- Registration: Click here to register for free
All attendees must register for the event to receive the access information. Interested parties may feel free to forward this event to any other members of their organization and invite them to attend.
Original article: https://www.yogonet.com/international/news/2025/06/02/106831-skilrock-announces-last-registration-call-for-cibelaesupported-lottery-marketing-webinar
