Clarion Gaming is turning exhibitor creativity into a competitive metric with the launch of the ICE Stand-Out Awards, a new feature of ICE Barcelona 2026 that will recognize innovation, sustainability, and engagement across six defined categories.
The awards program introduces a formal structure for assessing exhibitor presence and marketing execution during the event. Categories include Best ICE Newcomer, Most Sustainable Stand, Best Stand Entertainment, Best Pre-Show Marketing Campaign, Best Innovation at ICE, and Best Onsite Marketing Activation.
Judging will be conducted by the ICE organizing team, with winners announced on the morning of the event’s second day. Recipients will receive a trophy, a framed gold-foiled certificate, and media coverage in both the Wednesday edition of the ICE Daily Show Newspaper and Clarion Gaming’s in-house channels.
Clarion Gaming Managing Director Stuart Hunter said: “One of the memorable features of ICE is the sheer energy and creativity that our exhibitors bring to the event and in the process make it such a captivating spectacle.
“Whilst the physical presence is important and ICE has showcased some quite brilliant stand designs, getting the most out of a dynamic live event involves a range of disciplines and thinking, including pre-show marketing, onsite activation, the deployment of creative initiatives, and of course having outstanding product.
“For so many of our stakeholders, ICE represents the most important business event of the year, a fact which is reflected in the skill, insight, and resources they bring to the biggest b2b gambling event in the world and the opportunity it generates to engage with a global community of industry professionals.”
ICE Barcelona 2026 will feature the Stand-Out Awards as part of the trade show’s official program. According to Clarion Gaming, the awards provide a framework for recognizing different forms of exhibitor participation across product presentation, marketing, and onsite engagement.
Original article: https://www.yogonet.com/international/news/2025/06/04/106916-clarion-gaming-rolls-out-ice-standout-awards-for-2026-barcelona-event
