Companies backing the ICE Barcelona 2025 Sustainable Gambling Zone are channeling funding into Proyecto FES, an initiative now launched in Catalonia that educates adolescents on behavioral addiction and digital dependency.
Cirsa, Acordjoc, Grupo Orenes, Novomatic Spain, Novomatic Group, Betsson Group and ALEA are the donors supporting the program rollout in the region.
Proyecto FES was created by Plataforma del Juego Sostenible, a non-profit organization focused on industry sustainability efforts. The program distributes educational materials and tools designed for schools and families. Its content addresses risks related to online behavior and social media use among young people.
The initiative went live in Barcelona on November 13 in collaboration with FECACEN, the Catalan Federation of Educational Centers. Catalan translations of downloadable materials were funded through contributions from the ICE Barcelona 2025 Sustainable Gambling Zone sponsors. The launch follows previous deployments of the program in other autonomous communities in Spain.
Spanish television personality Pedro Garcia, serving as Ambassador for Proyecto FES, addressed about 70 educators, school owners and principals during the launch event. He explained the program’s approach to engaging young people on the healthy use of the internet and social platforms. Garcia referenced personal experiences and case studies while noting the need to involve education stakeholders.
The educational tools provided through Proyecto FES were developed by psychologists with clinical experience in behavioral addictions, including online and social media dependency.
Clarion Gaming’s Director of Industry Insight and Engagement, Ewa Bakun, attended the Barcelona launch. “The Proyecto FES is another example of the outstanding work that ICE SGZ supporters are helping to fund,” she said. “Since 2019 sponsors have raised a total of £325,000 in the process furthering the progressive work of organisations that share the core vision of creating a sustainable industry.
“The SGZ at ICE Barcelona ’26 will once again be one of the highest profile features on the show floor and our objective is to continue to promote and through our donation programme help to fund hugely important initiatives such as the Proyecto FES,” Bakun added.
Clarion Gaming confirmed that brands committed to supporting the 2026 Sustainable Gambling Zone include Orenes, Cirsa, Novomatic and Novomatic Spain, Merkur and Betsson.
Original article: https://www.yogonet.com/international/news/2025/12/03/116595-ice-barcelona-donors-fund-proyecto-fes-launch-in-catalonia
