Global affiliate gambling and betting marketing agency Boomerang Partners is set to start 2026 with participation in major industry awards. A four-year run that includes 10 industry awards positions the agency for another competitive season in 2026, with the company already shortlisted across three major award programs.
The nominations span the International Gaming Awards (IGA), the European iGaming Awards, and the Global Gaming Awards EMEA, all scheduled to announce winners during the iGB and ICE Barcelona exhibitions from January 19–21. Boomerang Partners will exhibit during the event at booth 81-L10.
The company recorded its highest number of nominations to date. At the IGA, Boomerang Partners will compete for Affiliate Marketing Campaign of the Year and the Charitable Community Award tied to its Golden Boomerang Awards – Charity initiative.
Its European iGaming Awards placements include the Charity Award, Affiliate Company of the Year, and Best Live Event Marketing Campaign, also connected to its Golden Boomerang Awards.
For the Global Gaming Awards EMEA 2026, the agency is listed for Affiliate Program of the Year.
Boomerang Partners is preparing to enter its fifth year in 2026. The company stated that observations from industry specialists contributed to its increased visibility in award programs. It also said it “feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.”
The agency reports more than 3,000 affiliate partners and a portfolio of more than 13 brands. Its collaboration with AC Milan entered its second year in summer 2025, continuing its role as the club’s Official Regional Partner.
The company’s nominations coincide with several projects that have been active over recent years. The Golden Boomerang Awards, a global annual tournament for affiliate teams, ran in 2024 and 2025. The Golden Boomerang League, the agency’s first sports traffic tournament, took place in fall 2025.
In 2025, Boomerang Partners received three industry awards: “Unique Gaming Company of the Year” at the International Gaming Awards, “Social Media Campaign of the Year” at the SBC Awards, and “Rising Star in Sports Betting (Operator)” also at the SBC Awards.
Kristina Shkredova, the company’s affiliate team lead, earned the Best Affiliate Manager AskGamblers 2025 recognition.
Original article: https://www.yogonet.com/international/news/2025/12/16/116757-boomerang-partners-lines-up-multiple-2026-award-nominations
