After launching prediction markets around the 2024 US presidential election, Robinhood is moving deeper into sports trading with NFL game combinations and player-based contracts.
The brokerage said that users can now trade preset combinations tied to outcomes, totals, and spreads of individual NFL games. Beginning in early 2026, Robinhood plans to allow users to build custom combinations linking up to 10 outcomes across NFL games.
Those custom products will have “a structural look or feel as a parlay,” JB Mackenzie, vice president and general manager of futures and international at Robinhood, told CNBC.
Alongside game-based combinations, Robinhood introduced real-time trading tied to individual NFL player performance. Users can place contracts on events such as a player scoring a touchdown or reaching certain passing, receiving, or rushing yard totals during a game.
“This was a great opportunity for us to really be able to become the leader in the space, and that’s what we’re working to do,” Mackenzie said. “The enhancements here are another example of it, where we’re trying to build new customer experiences that make it easier and, in some cases, provide them more advanced order types and trading capabilities to meet the needs that they’re asking us for.”
The updates were presented during the company’s “Robinhood Presents: YES/NO” keynote event at Summit Skywalker Ranch in Nicasio, California.
Robinhood entered prediction markets shortly before the 2024 presidential election, enabling users to trade contracts tied to Kamala Harris and Donald Trump. Since then, the company has widened its activity through partnerships with ForecastEx and prediction market operator Kalshi. In November, Robinhood announced a joint venture with Susquehanna International Group.
The company said combination trading could later apply to events beyond sports. Robinhood is evaluating products that would link outcomes across different categories, including economic data and public policy.
“Over time, the question is going to be, ‘Is there interest to pair assets from different classes together?’” Mackenzie said, citing examples tied to climate, elections, domestic and international economic data, and policy events.
Prediction markets have generated $100 million in annualized revenue, with 11 billion contracts traded by more than 1 million customers. Based on October figures, the business is tracking toward $300 million in revenue.
November recorded more than 3 billion contracts traded, about 20% higher than October’s 2.5 billion. October’s total exceeded the entire third quarter, which saw 2.3 billion contracts traded.
“I actually think we’re at the beginning of where this is really going to go,” Mackenzie said.
Mizuho analyst Dan Dolev said users of Robinhood and Coinbase are about nine times more likely than non-users to participate in prediction markets, according to a recent survey.
“They’re going after a user base that’s already predisposed to engaging with prediction markets,” Dolev said. “Over time, they’re going to become sort of a hub for prediction markets.”
Robinhood reported $193 billion in assets under custody for the full-year 2024, compared with Charles Schwab’s $10.10 trillion over the same period.
Original article: https://www.yogonet.com/international/news/2025/12/18/116867-robinhood-rolls-out-nfl-parlay-and-propstyle-trading-in-prediction-markets
