Zitro has appointed Michael Bauer as Chief Executive Officer of its digital division, a move set to strengthen the company’s position as the casino games supplier accelerates expansion in online gambling markets.

Bauer brings more than a decade of senior leadership experience in online gaming, having built and scaled digital operations across multiple regulated jurisdictions. In his new role, he will oversee strategy and operations at Zitro Digital, with a focus on product development, revenue growth, and international expansion.

“I’m delighted to join Zitro as their new CEO Digital,” Michael Bauer said. “Over my years in gaming, I have followed with great interest their path and was impressed by their fast international growth. They have quickly become one of the most innovative companies in the industry, and their success is based on high-quality products, strong customer relations, and a great team that is led by a visionary owner.”

“Zitro has built a strong position as a market leader in land-based casinos worldwide, and I strongly believe we can replicate that success online,” Bauer said. “My task is now to bring their winning formula to the digital realm—a role that I’m very much looking forward to. We share the same vision that casino entertainment is based on strong product, quality games, a customer-centric approach, and great people.”

Johnny Ortiz, founder of Zitro, said: “Michael is a key addition to our leadership team at an important moment for Zitro Digital. His proven track record in growing online gaming operations aligns perfectly with our goals in the digital market. We’re excited to have him lead this next chapter.”

The appointment comes ahead of ICE Barcelona, where Zitro will present its digital portfolio with Bauer formally heading the division. The event will act as the launchpad for Zitro Digital’s roadmap for 2026.

Original article: https://www.yogonet.com/international/news/2026/01/08/117034-zitro-appoints-michael-bauer-as-ceo-of-zitro-digital-unit