In 2025, MelBet Partners & Affiliates reached a stage where previous years’ growth turned into a stable, mature system. In this article, the company reflects on the milestones that shaped the 12-month period.
The brand focused on expanding its international presence, growing the partner ecosystem, and engaging more deeply with key markets. Significant time and effort were also devoted to building trust with local audiences and partners.
Throughout the year, the main focus was on strengthening long-term partnerships and enhancing affiliate engagement.
Shall we take a look back at how it all happened?
Conferences
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14 conferences in 12 countries
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Total booth space – 788 m²
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Thousands of new contacts and hundreds of new partners
Meetings with partners at booths and private events, strategy discussions, and direct dialogue became an important part of the year’s work. For MelBet Partners, offline events remain one of the key tools.
If you couldn’t visit us in 2025, don’t worry. We can meet you at iGB Barcelona on January 20–21, 2026, at booth 81-M30.
Partner parties
Our team hosted four exclusive partner parties, each part of an overall strategy to grow the community. These events focused on informal networking, sharing experiences, and strengthening professional connections outside formal meetings. This format complements regular work and helps build stronger partnerships.
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Golden Partner Forever
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Kill Bill
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Babylon
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Gladiator
Let’s see how it was?
First SEO MeetUp
The key event of 2025 was the first-ever MelBet SEO MeetUp. It was an important milestone for the partner program and one that can’t be missed. The event was structured around:
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Direct dialogue with key partners and industry SEO specialists
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Discussions on the strategic development of the affiliate program
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Open exchange of opinions and expectations
This approach highlighted the company’s commitment to building partnerships based on transparency and joint decision-making.
Achievements and awards
MelBet Partners’ work in 2025 received high recognition from the professional community and industry experts:
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Best Sports Operator 2025.
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Best Casino Operator 2025.
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AffPapa Award: Casino Operator of the Year 2025.
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SiGMA Europe Awards: Best Affiliate Program 2025.
Ambassadors
In 2025, we actively continued developing the brand ambassador program, seeing it as a tool to build trust and increase recognition in key regions.
The brand ambassador team grew in 2025 with:
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Monami Ghosh – Indian Bengali actress
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Mohamed Zidan – Egyptian football legend, ex-Borussia Dortmund
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Kamaru Usman – Nigerian-American UFC fighter, former Welterweight Champion
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Andrés Iniesta – legendary Spanish footballer
2025 was an important year for the development of MelBet’s global partner program:
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Extended partnership with Juventus
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Partnership with Saint Lucia Kings, CPL 2024 champions
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OG Esports × MelBet – global partnership and expansion into Southeast Asia
Licenses
As the market has been moving toward legal status in recent years, we didn’t stay on the sidelines. In 2025, MelBet Partners continued focusing on legality and sustainable growth, obtaining licenses in the following countries:
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Ivory Coast
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Senegal
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Cameroon
Focusing on regulation remains an important part of the company’s long-term strategy and a key factor in earning partners’ trust. The market is changing fast, and the rules are evolving too. To stay ahead, you need to meet current realities and audience expectations.
Contests and incentive activities
Throughout the year, MelBet Partners regularly ran contests and incentive activities for partners. These initiatives aimed to boost engagement and grow the partner network. As a result, winners not only received their prizes but also had the chance to meet each other and spend time in an informal setting with the MelBet Partners & Affiliates team.
Yes, 2025 was extremely busy and productive. It established MelBet Partners as a mature and strategically focused player in the affiliate and iGaming market. So, what’s next?
In 2026, we turn 15. We’ll be celebrating all year together with you, because none of this would have been possible without you. How will we celebrate? We’ve prepared plenty of activities, but for now, we can’t share all the details.
Stay tuned to keep up with our plans – we are preparing to celebrate the whole year with you.
Original article: https://www.yogonet.com/international/news/2026/01/14/117110-melbet-partners-looks-back-at-2025-global-presence-and-focus-on-offline-engagement
