Rap star Snoop Dogg has entered the sweepstakes casino market through a partnership with iGaming technology provider Trivelta, launching Dogg House Casino in the US.
The platform is positioned as an artist-led online casino experience that combines iGaming with hip-hop music and culture. Trivelta said the product was developed to align with Snoop Dogg’s creative direction, including curated audio and design elements integrated throughout the user environment.
“For the first time, players can step into a casino built exactly the way I wanted it,” said Snoop Dogg. “The music, the vibe, the games. I wanted something innovative, immersive, and fun. Trivelta worked with Death Row Games to help me bring that to life.”
Trivelta CEO Carson Hubbard said Snoop Dogg was directly involved in development. “It’s rare to work with an artist who is this deeply involved in the product,” Hubbard said. “Snoop shaped the look, sound, and feel of Dogg House Casino to create something that sits at the intersection of iGaming, music, and culture.”
Sweepstakes casinos generally market themselves as free-to-play platforms, using a dual-currency structure that allows certain digital credits to be redeemed for cash prizes.
Dogg House Casino uses Dogg Coins for casual play and Dogg Cash for sweepstakes participation, which “can be played and redeemed for cash.” The operator states it does not accept deposits in the same manner as real-money betting platforms.
“Instead, we have a dual-currency system: Dogg Coins for casual play and Dogg Cash for sweepstakes participation,” the website explains.
The sweepstakes structure is used as a promotional format. “Sweepstakes are a popular promotional tool used by various companies to market their products,” the Dogg House Casino said.
Users can obtain credits through purchases or daily bonuses. New account registrations receive a 50% bonus on their first Dogg Cash purchase, up to $100. Each day a user logs in, the casino awards 1 Dogg Cash and 1,000 Dogg Coins.
Dogg House Casino includes more than 500 games, including slots, crash games, RNG table games, and 24/7 live-dealer offerings for blackjack, roulette, baccarat and craps. The platform also includes branded titles such as Snoop Blackjack, Snoop Crazy Dogg Cross, and Snoop Dogg Poker, where users can join public tables for a chance to face off with Snoop Dogg himself, or host private games.
The platform provides 24/7 customer support and instant prize redemption.
Dogg House Casino operates its free-to-play model nationwide but does not offer sweepstakes games in California, Connecticut, Idaho, Louisiana, Maryland, Michigan, Montana, Nevada, New Jersey, New York, or Tennessee.
The American Gaming Association has criticized sweepstakes casinos, arguing they operate outside regulated frameworks.
“These operators present themselves like legal, regulated platforms, but they operate outside the law and regulation,” said AGA Vice President of Government Relations Tres York. “There are few, if any, responsible gaming tools, no regulatory oversight, and no consumer protections. It’s a dangerous subterfuge that puts players at real risk.”
Original article: https://www.yogonet.com/international/news/2026/01/16/117187-snoop-dogg-launches-dogg-house-casino-sweepstakes-platform
