DATA.BET presented a range of sports betting solutions at ICE 2026, highlighting its evolution from a specialized esports supplier to a full-scale sportsbook provider. The company’s exhibit attracted consistent attention throughout the three-day event held from January 19 to 21.
Among the key technical updates demonstrated at the event were feature enhancements such as Bet Boost, Picture-in-Picture, and Early Payouts. The company’s Odds Feed drew consistent interest from visitors due to its wide market coverage and operational reliability.
Also featured prominently was DATA.BET’s Single Page Application, which was noted for its speed, adaptability, and user experience performance.
A large kinetic screen served as a focal point at the company’s stand, drawing foot traffic and visual engagement. The installation contributed to the visual identity of the booth and underlined the company’s emphasis on dynamic product development.
“For us, returning to ICE was an important step, as during our last participation, we were primarily positioned as an esports supplier. This time, we returned as a sportsbook solution. As one of the largest and most influential industry exhibitions, ICE represents a key platform, and our participation this year marked a significant step in the company’s development,” said Natalie Loshatynska, Head of PR & Marketing.
In addition to product presentations, the company offered attendee engagement features, including cosplayers dressed as League of Legends characters Jinx and Vi. The activation reinforced DATA.BET’s continued involvement in esports while also serving as a draw for photo opportunities and visitor interaction. A giveaway that awarded two iPhone Pro devices added to the crowd engagement.
ICE 2026 once again brought together a global roster of industry stakeholders, offering companies such as DATA.BET an opportunity to establish new relationships, revisit past connections, and present operational capabilities to a wide range of decision-making audiences.
Original article: https://www.yogonet.com/international/news/2026/01/26/117278-databet-showcases-expanded-sportsbook-capabilities-at-ice-2026
