Prominent action sports event X Games has announced a global partnership with online gaming giant Stake. The agreement names the operator as the Exclusive Online Casino and Sports Betting Partner of the X Games League (XGL), a new season format.
X Games called the partnership “a historic collaboration that marks a significant evolution” for the brand as it prepares to launch the X Games League. The agreement seeks to leverage Stake’s position in the online casino and sports betting sector to reach a wider digitally native, global audience.
As its exclusive partner, Stake will provide real-time integrated wagering odds on X Games events, provided by X Games’ betting data partner ALT Sports Data.
Highlights of the deal include global coverage for all four global XGL events each year, including the upcoming Winter X Games in Aspen, which will be live-streamed on Kick.com, the Stake-owned streaming service. Real-time odds provided by Alt Sports Data will be featured during broadcasts.
Stake and Kick.com will also serve as the exclusive home of betting and live streaming of both the Summer and Winter XGL Drafts. A new Athlete Ambassador Fund will also support X Games athletes in creating exclusive, co-branded content for the global community.
Cherie Cohen, Chief Revenue Officer at X Games, said: “Partnering with Stake is a monumental step in building the next generation of X Games. We are officially open for gaming and betting, providing our fans with the adrenaline-fueled engagement they crave.
“This isn’t just a sponsorship; it’s a strategic alignment that strengthens our business as we scale the X Games League globally. With the data expertise of Alt Sports Data and the reach of Stake, we are ready to redefine the fan experience starting right here in Aspen.”
Akhil Sarin, Chief Marketing Officer at Stake, added: “We’re excited to partner with X Games to explore new ways fans can engage with extreme sports. Our shared focus on innovation and entertainment makes this a natural collaboration.
“By bringing Stake’s advanced gaming technology to the X Games’ global audience, we’re creating experiences that reflect the intensity and energy that define elite extreme sports competition.”
The partnership officially kicks off at X Games Aspen (January 23-25, 2026), followed by the Summer XGL Draft in March.
Original article: https://www.yogonet.com/international/news/2026/01/26/117276-x-games-announces-stake-as-new-exclusive-partner-for-upcoming-league-events
