Uplatform emerged as one of the most talked-about exhibitors at ICE Barcelona 2026, drawing sustained traffic to Stand 1C30 through an immersive design and experience-driven approach that contrasted with the show’s typically fast-paced atmosphere.
The stand’s bold colours, sculptural layout and floral features encouraged visitors to stay longer and engage in extended discussions. Large flowers that slowly opened and illuminated during meetings added visual impact without distracting from business conversations, helping position the space as a destination rather than a pass-through.
Engagement continued through a series of interactive activations, including dice games at the Beer Bar, instant-win promotions and floral-themed ice-cream stations. Flower-inspired dancers became a recognisable feature on the show floor, while branded games and giveaways extended Uplatform’s reach into surrounding halls.
A central attraction was the Blooming IPA, produced in collaboration with ICE. The craft beer bar featured 14 taps serving selections from around the world and quickly evolved into a natural meeting point for delegates.
Business discussions focused on Uplatform’s core product suite, including its in-house sportsbook with broad sports and esports coverage, a multi-vertical casino portfolio, and a CRM platform designed to drive long-term player retention. Conversations also centred on market entry strategies, scalability, and sustainable growth.
“ICE once again proved why it remains one of the most important events in the iGaming calendar,” said Maria, Head of Marketing at Uplatform. “Our agenda was packed with meetings and meaningful discussions, many of which we believe will grow into strong, long-term partnerships.”
Maria noted that the event demonstrated strong market interest in Uplatform’s offerings and praised the team’s energy, creativity, and professionalism. “Our presence truly reflected this year’s concept, Bloom Beyond Expectations,” she added. “That mindset was evident not only in how our solutions resonated with the market, but also in the scale and quality of interest we received.”
As the event closed, Uplatform reported strong repeat traffic and extended meetings, signalling high-quality engagement rather than simple footfall.
Original article: https://www.yogonet.com/international/news/2026/01/30/117353-uplatform-draws-crowds-with-immersive-stand-at-ice-barcelona-2026
