Boomerang Partners is preparing to launch a major affiliate-focused activation branded TIME TO WIN, as the global sports calendar moves into one of its busiest periods.
The company has released a teaser video featuring players from AC Milan, its Official Regional Partner, signalling the upcoming activation aimed at affiliate teams. The video includes appearances by Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot and Rafael Leão, revealing only the activation name and a prompt to save the date.
Details of TIME TO WIN have not yet been disclosed, though the initiative is positioned as a broader project rather than a short-term campaign. Boomerang Partners frames the activation as being designed around peak interest periods in major sports events, with an emphasis on timing, execution speed and strategic preparation for affiliates operating during highly competitive phases of the sports season.
The initiative is closely linked to Boomerang Partners’ partnership with AC Milan, one of football’s most recognised clubs. As part of the collaboration, the club plays a central role in the TIME TO WIN concept, combining its global profile with affiliate marketing initiatives aligned with key sporting moments.
Boomerang Partners and AC Milan are preparing a series of activities across the season, including exclusive experiences, marketing campaigns and the launch of the AC Milan Hub. The hub is intended to provide centralised access to initiatives connected to the partnership between the two organisations.
In parallel, Boomerang Partners has highlighted its Sports Marketing & Betting Calendar 2026 as a planning tool for affiliates. The guide is designed to help partners anticipate peak periods and align campaigns with major sporting events.
February and March represent a critical window for affiliates, with events including the Olympic Winter Games Milano Cortina 2026, UEFA Champions League knockout matches, men’s basketball World Cup qualifiers and leading tennis tournaments such as the Indian Wells Masters and the Miami Open. The company positions TIME TO WIN as an initiative timed to support affiliates during this high-activity period.
Boomerang Partners has indicated that more information on the TIME TO WIN activation is expected to be revealed on February 12.
Original article: https://www.yogonet.com/international/news/2026/02/05/117472-boomerang-partners-readies-time-to-win-affiliate-activation-with-ac-milan-tieup
