Hard Rock Bet Sportsbook has launched H2H Global Gaming League (H2HGGL) eFootball on its platform, expanding its esports offering and making it one of the first U.S. sportsbooks to provide regulated eFootball betting.
The product will be available in seven U.S. states and complements the eBasketball and eSoccer content already offered by Hard Rock Bet. The launch deepens a growing partnership between SIS Group (Sports Information Services) and Hard Rock Digital as U.S. sportsbooks look to broaden always-on betting options beyond traditional sports.
H2HGGL eFootball will initially feature two 24/7 live streams, delivering more than 25,000 events per year. The product is expected to scale quickly to double that volume, taking the total number of H2H Global Gaming League events available on Hard Rock Bet Sportsbook to more than 275,000 annually.
The league positions itself as a high-integrity esports product, having become the first esports betting offering to receive the Esports Integrity Commission’s Gold Standard accreditation. It features professional gamers competing in head-to-head matchups streamed with ultra-low latency, allowing for a wide range of pre-match and in-play betting markets.
“H2HGGL eFootball offers American bettors around-the-clock opportunities to engage in one of the most popular US sports,” said Michele Fischer, vice president at SIS Content Services. “It provides Hard Rock Bet Sportsbook with another compelling, commercially successful product that adheres to the strictest integrity standards synonymous with SIS.”
SIS Chief Executive Richard Ames said the addition of eFootball strengthens a vertical that has become central to the company’s strategy, as operators seek trusted and scalable esports content.
“Our focus has always been on delivering content that operators can trust, and this launch with Hard Rock Bet showcases that those standards of integrity, production quality, and reliability that underpin every part of the H2H Global Gaming League resonate with major global brands,” Ames said.
From the operator side, Neil Walsh, senior vice president of sportsbook at Hard Rock Digital, said the rollout reflects Hard Rock Bet’s push to innovate within regulated markets.
“We’re excited to expand our partnership with SIS and be one of the first operators to introduce this new, always-on football experience to our players,” Walsh said. “Adding H2H Global Gaming League eFootball strengthens our markets and esports offering and reflects our ongoing focus on bringing innovative, high-quality content to our players.”
Original article: https://www.yogonet.com/international/news/2026/02/10/117510-hard-rock-bet-adds-h2h-global-gaming-league-efootball-in-us-esports-push
