Nordic gaming operator Paf has cut its mandatory annual player loss limit to €15,000 ($17,809) and set a long-term target to reduce the cap further to €8,000 ($9,498), deepening its push toward more restrictive responsible gambling controls.
The new limit, lowered from €16,000, applies across all gaming categories and websites operated by Paf and marks a 50% reduction from the €30,000 annual loss cap first introduced in 2018.
The operator has steadily tightened its loss limits over several years, including the introduction of stricter caps for younger customers. The €15,000 limit applies to players aged 25 and over, while loss limits for younger users remain unchanged at €6,000 for those aged 20–24 and €1,800 for players aged 18–19.
“We are extremely proud that, through concrete measures and long-term investments in responsible gaming, we have now managed to halve the first loss limit that was introduced in 2018,” Christer Fahlstedt, chief executive of Paf, said. “It clearly shows that we are serious about our ambition to be a sustainable entertainment company.”
Paf plans to introduce further reductions gradually over the coming years, with a stated ambition to cap annual losses at €8,000 per customer.
“We have been clear about our ambition to take a strong stance on responsibility as a gaming company and to drive development towards a better gaming market,” Fahlstedt said. “Unlike many other operators in the industry, we are also prepared to say no to revenue from unsustainable gaming. However, this needs to be done step by step, at a pace that is reasonably sustainable for us as a company operating in a competitive market.
Alongside the latest cut, Paf said it would phase out revenue from so-called “high-intensity” players – customers who lose between €15,000 and €30,000 annually. The operator generated €18.3 million in revenue from this segment during 2024, which will now gradually disappear under the new limits.
The move follows the earlier elimination of players losing more than €30,000 per year, a segment that generated €13.7 million in revenue in 2017 before being reduced to zero by 2021 after mandatory limits were introduced.
“Completely removing the segment going forward is a deliberate and important decision,” Daniela Johansson, deputy chief executive and chief responsibility officer, said. “It is a concrete way of showing that we do not want revenue that is not sustainable over time, especially when our purpose is to contribute to long-term societal benefit.”
Customers can still set lower personal limits, but mandatory caps function as a final safeguard and cannot be exceeded. The operator said it was the first international gaming company to introduce mandatory loss limits.
“Gaming limits have a real and measurable effect on gaming behaviour, and they stop a customer before things become seriously problematic. At the same time, we cannot ignore the fact that customers can relatively easily continue playing with another operator. That is why common national deposit limits are needed, and why gaming with unlicensed operators must be stopped,” says Christer Fahlstedt.
Original article: https://www.yogonet.com/international/news/2026/02/17/117619-paf-cuts-annual-player-loss-cap-to-17-000-targets-further-reductions
