Fast Track Spark, a certification programme by iGaming CRM provider Fast Track, will debut in Brazil with a two-day advanced retention training event in São Paulo next month.
The event, titled ‘Fast Track Spark: São Paulo 26’, will take place on March 18-19 at the Rosewood São Paulo. It marks the first stop in a new global series focused on practical customer relationship management (CRM) education for iGaming operators.
The programme will combine keynotes, live demonstrations, roundtables and hands-on workshops, all delivered in Portuguese. Day one will cover retention fundamentals, the player journey from registration to VIP status, and bonus strategy. The second day will focus on data-driven decision making, World Cup campaign planning, gamification mechanics and Fast Track AI.
Attendees who complete the course will receive official certification at the end of the programme.
“Brazil is the world’s fastest-growing iGaming market, and operators here need practical skills they can use immediately,” said Muriel Le Senechal, Regional Commercial Manager LatAm at Fast Track. “Fast Track Spark delivers real workflows and playbooks, not theory.”
Guest speakers are set to include Beatriz Melges, Director Brazil at BetConstruct; Fernando Paz, CEO of Soho Sports; and Ricardo Bianco, CEO of BRMKT and Co-CEO of BandBet.
Day one of the workshop will run from 12:00 to 19:00 and conclude with networking cocktails. Day two will run from 09:00 to 18:00, ending with a certification ceremony.
Register your interest here.
Original article: https://www.yogonet.com/international/news/2026/02/23/117728-fast-track-spark-to-launch-advanced-igaming-crm-training-in-sao-paulo-next-month
