In this article, 1xAffiliates recaps its key highlights from AIBC Eurasia 2026 in Dubai, sharing insights from high-level networking at Booth 5D and Simon Westbury’s perspective on building sustainable growth through strong digital foundations and strategic partnerships.
From February 9–11, AIBC Eurasia 2026 concluded in Dubai, where the 1xAffiliates 5D booth served as a premier hub for strategic networking. Leading operators and providers gathered to discuss the future of gaming and share market insights.
A major highlight was the presence of Simon Westbury, whose expertise in business transformation drew top industry executives to the booth. From new partnerships to pace-setting tech, these three days set the industry’s tempo for the year ahead.
Stand 5D: A new format for dialogue with partners at AIBC Eurasia
High-quality networking was the top priority for 1xAffiliates at AIBC Eurasia. Booth 5D became a central meeting point for industry leaders to negotiate new cooperation models and update existing agreements.
While the dedicated networking zone facilitated the development of profitable strategies, interactive features like football simulator games with Blaise Matuidi provided the perfect icebreaker. This blend of business and engagement created ideal conditions for strengthening long-term partnerships.
Flashy thrills vs. the basics: Simon Westbury discusses digital foundations at AIBC Eurasia
During his panel session, Simon Westbury challenged the industry’s reliance on surface-level visibility, emphasising that successful scaling requires a dual-track strategy: merging brand visibility with a flawless technical foundation.
“A panel at a Sigma Conference is always lively and this panel was no exception. It became clear there is no one-size-fits-all approach to brand building. However, for a leading global brand such as 1xBet, it is imperative that we combine brand partnerships and digital engagement with a market-leading product foundation.”
During the panel discussion, Simon Westbury explained how the brand’s strategic vision is translated into real business practice.
He emphasised the importance of building global trust through high-profile partnerships, including alliances such as the collaboration with FIBA, which function not only as visibility tools but also as markers of credibility.
He also highlighted the strength of the product itself, noting that effective marketing is impossible without a reliable technological foundation capable of supporting an ecosystem of more than 1,000 daily sporting events and ensuring stable, diverse user experiences.
Considerable attention was given to the role of a well-developed digital ecosystem, where brand awareness is converted into measurable results through sophisticated affiliate marketing strategies focused on high-quality traffic and long-term value.
Simon Westbury further underlined the priority given to player protection, stressing that sustainable growth depends on responsible gaming practices, including self-exclusion tools and deposit limits, rather than short-term, volume-driven approaches.
Finally, he addressed regional strategy, explaining how global expertise is adapted to local contexts, with examples such as the strong focus on cricket and esports in Asian markets to ensure culturally relevant communication and deeper audience engagement.
1xAffiliates partnership ecosystem: Results of work at AIBC Eurasia
The experience at AIBC Eurasia has once again proven that in a rapidly digitising world, the most enduring partnerships are still born through face-to-face interaction. Success in today’s iGaming landscape is not a matter of luck.
We remain open to fresh ideas and ambitious strategic alliances. If you are looking to scale your business by leveraging market leadership and cutting-edge solutions, we invite you to start a conversation with us.
Original article: https://www.yogonet.com/international/news/2026/02/23/117718-networking-insight-exchange-and-expert-panels-how-1xaffiliates-conquered-aibc-eurasia
