Global betting company 1xBet will participate in the SiGMA Africa 2026 exhibition, to take place from March 3 to 5 at the Grand Arena in GrandWest Casino and Entertainment World. The venue is located in Cape Town, South Africa.
The large-scale continental event will be attended by leaders of the iGaming industry to discuss the key features of the rapidly developing African market and to award outstanding industry representatives.
1xBet said Africa has always been one of its key regions, featuring dynamic regulatory development, ongoing improvements in protection standards, and talented partners and innovators.
“We are excited to be joining our industry colleagues in Cape Town for SiGMA Africa 2026, which will be an action-packed two days of focused conversations, where the African market reaches its full potential. Regional shows like this offer the chance for the all-important regional actors to come together under one roof, to discuss the challenges, but more importantly, find the solutions,” said Simon Westbury, 1xBet Strategic Advisor.
SiGMA Africa 2026 will feature a Responsible Marketing expert panel, with a presentation by Nnanna Ewuzie, Compliance Manager in Nigeria, 1xBet. The speaker will discuss how responsible marketing is directly linked to responsible gambling, from enforcing age restrictions to implementing effective verification and control tools. A separate focus will be on the interaction between operators and regulators, a crucial factor in the formation of sustainable standards in the iGaming industry.
1xBet highlighted that it is consistently developing its approach to player protection in Africa, particularly through the 1xBalance social initiative, which promotes responsible gaming principles. Nnanna Ewuzie will also present practical case studies of the brand’s work with young people, including support for local sports and the organization of the 1xCup football tournament.
The brand is also supporting community engagement projects across the region, including the Gaming Regulators Africa Forum (GRAF) session at the SiGMA Africa 2026 exhibition. The forum brings together regulators and industry stakeholders to discuss harmonised licensing frameworks, responsible gambling practices, and the role of technology in regulatory development across the region.
1xBet described participation in SiGMA Africa 2026 as “strategically significant” because it creates new opportunities to exchange experiences, discuss market trends, and strengthen the brand’s presence in the region. The company will have a booth (No. 706) at the event, where visitors can meet new partners and network.
Visitors to the booth can also try the Afro-Memo game, in which participants must flip cards on a large screen, memorize images of African masks, and match them in pairs. The winner will be the one who can find the most identical images faster than the others. Participants can play solo or join forces with others as a team.
Throughout the exhibition, 1xBet will host daily prize draws starting at 5:00 P.M. On the first day, one lucky winner will receive a flagship Apple iPad Air M3 tablet, and on the second day, one visitor will win Apple AirPods Max USB-C headphones.
The SiGMA Africa forum will also host an awards ceremony for leaders in the iGaming industry. 1xBet has been nominated in five categories: Best Innovation in Sports Betting, Best Casino Operator, Best Sportsbook Operator, Best Affiliate Program, and Best Marketing Campaign.
Entrepreneurs can contribute to the brand’s success by joining the company’s affiliate program, 1xPartners. Operating since 2016, it has brought together more than 500,000 partners from over 150 countries worldwide. Affiliates receive up to 50% RevShare, CPA, or Hybrid deals, along with a high conversion rate of registrations into deposits, reaching up to 70%.
Original article: https://www.yogonet.com/international/news/2026/02/27/117801-1xbet-to-showcase-innovation-partnerships-and-opportunities-for-growth-at-sigma-africa-2026
