Across global markets in 2026, one structural theme is clear: acquisition costs are outpacing short-term monetisation models. Operators are shifting from expansion narratives to disciplined optimisation.
At ICE Barcelona 2026, EvenBet Gaming’s Alessia Smirnova framed this shift as a “retention renaissance.”
The economics of retention
Poker’s CPA can be three to ten times lower than high-churn casino verticals. Its social structure builds community-led engagement rather than isolated gameplay sessions.
In markets experiencing regulatory tightening, this dynamic offers measurable stability.
Modernising the multiplayer model
Spins Poker introduces fast, three-player sessions designed for sportsbook cross-engagement. One-Click Poker removes legacy lobby barriers entirely.
The direction is evolutionary, not disruptive. Simplify access. Reduce friction. Increase repeat play.
Trust as a competitive layer
EvenBet’s licensing footprint across MGA, UKGC, and Spain, alongside RNG certifications from GLI and iTechLabs, reflects the growing importance of compliance-backed innovation.
The global conversation is no longer about adding more games. It is about building structured engagement systems.
For stakeholders reassessing retention frameworks in 2026, skill-based social gaming may deserve renewed evaluation.
Original article: https://www.yogonet.com/international/news/2026/02/27/117791-beyond-the-slot-cycle-alessia-smirnova-on-the-return-of-poker-as-a-retention-engine
