As Brazil’s regulated betting market continues to take shape, suppliers are sharpening their strategies to align with a more structured, compliance-driven environment. Ahead of SBC Summit Rio, Celina Guedes, Regional Director Brazil at EGT, shares how the company is adapting its portfolio to meet the demands of licensed operators while reinforcing its long-term commitment to the country.
In this exclusive interview with Yogonet, Guedes outlines the products EGT will showcase at the event, reflects on the structural shifts brought by regulation, and explains why establishing a local presence in Brazil was a strategic priority. She also discusses how EGT is positioning itself for sustainable growth in both the online and potential future land-based segments.
EGT will be present at SBC Summit Rio this year. Can you give us an overview of the new products the team will be showcasing at the exhibition?
At SBC Summit Rio, EGT will showcase a comprehensive portfolio designed to meet the evolving demands of the Brazilian and Latin American markets. Our focus will be on high-performance slot cabinets, premium gaming mixes, and our latest jackpot solutions, all supported by cutting-edge technology and player-centric design.
Among the highlights will be our newest generation of slot cabinets, featuring enhanced ergonomics, advanced display technology, and immersive sound systems that elevate the player experience. We will also present updated game mixes tailored to regional preferences, combining globally proven titles with themes and mechanics that resonate strongly with Latin American audiences.
A special spotlight will be on Panda Ventura, one of our standout titles, which has demonstrated strong performance across multiple regulated markets. With its engaging mechanics, attractive bonus structure, and appealing theme, Panda Ventura reflects our commitment to delivering content that balances entertainment, mathematical strength, and long-term operator profitability.
In addition, we will introduce advancements in our jackpot portfolio and system solutions, reinforcing EGT’s capacity to deliver complete, scalable gaming ecosystems for operators in regulated markets.
Are there any specific innovations or upgrades within your portfolio that you believe will particularly resonate with the regional market? How do the products being presented in Rio reflect EGT’s broader strategy for Latin America?
Absolutely. One of the key aspects that resonates strongly in Latin America is performance-driven content combined with localized adaptation. Titles like Panda Ventura illustrate this approach perfectly — combining a globally recognizable theme with volatility models and bonus dynamics aligned with player expectations in the region.
We are also emphasizing flexibility and scalability. As regulation matures across the region, operators require solutions that are compliant, adaptable, and future-proof. Our system integrations and jackpot solutions are designed precisely with this in mind.
The products presented in Rio reflect EGT’s broader Latin American strategy: long-term commitment, local presence, and tailored solutions. We are not approaching the region with a one-size-fits-all mindset. Instead, we are investing in understanding each market’s regulatory framework and player profile to deliver sustainable growth alongside our partners.
What are EGT Brazil’s main objectives heading into SBC Summit Rio? How important is this event in terms of strengthening relationships with existing partners and establishing new ones in the region?
Our main objective is to reinforce EGT’s positioning as a strategic, long-term partner for Brazilian and Latin American operators.
SBC Summit Rio is one of the most relevant gatherings for the region, especially at this pivotal moment in Brazil’s regulatory journey. It provides an invaluable opportunity to strengthen relationships with existing partners, present new solutions face-to-face, and initiate conversations with potential operators entering the regulated environment.
For us, it’s not just about showcasing products. It’s about building trust, understanding market needs, and aligning strategies for sustainable expansion.
Looking beyond the exhibition, what can we expect from EGT in the region over the next few months? Are there any upcoming integrations, installations, or partnerships that you are in a position to share?
Over the coming months, EGT will continue to expand its footprint in Brazil and across Latin America through new integrations and strategic partnerships.
With regulation now fully operational in Brazil, we see growing momentum among licensed operators. Our roadmap includes expanding the distribution of key titles such as Panda Ventura, alongside new game launches and jackpot implementations tailored to regulated environments.
While some agreements are still subject to formal announcements, we are advancing technical integrations that will soon translate into new installations and strengthened operator partnerships.
Brazil is now a regulated reality, and our strategy reflects that: structured growth, compliance, and long-term value creation.
From your perspective, what have been the most significant structural shifts in the wider Brazilian market since regulation came into force?
The most significant shift has been the transition from uncertainty to structured accountability.
Regulation has brought clearer compliance requirements, stronger governance standards, and a more professional operating environment. Operators are now focused on sustainability, responsible gaming frameworks, and long-term brand positioning rather than short-term acquisition strategies.
Another key change is the increased demand for certified, compliant, and technologically robust solutions. The barrier to entry is higher, which is positive for the market’s credibility. This environment favors established global suppliers with proven regulatory experience, which positions EGT strongly.
In short, the market has matured structurally. It is now more transparent, competitive, and investment-driven.
EGT made a strategic decision to establish a local operation in Brazil, including opening an office and building a dedicated team. How important is physical presence and local expertise in today’s landscape?
Physical presence is fundamental.
Brazil is a complex and highly dynamic market, with its own regulatory nuances, cultural characteristics, and business practices. Having a local office and a dedicated team allows us to respond faster, provide closer technical support, and build deeper relationships with partners and regulators.
Local expertise ensures that we are not simply exporting products, but truly adapting our solutions to the Brazilian reality. It also reinforces trust, and in a newly regulated market, trust is a decisive factor.
Our investment in Brazil reflects our long-term vision and confidence in the country’s potential.
Do you believe the success of the online market could accelerate discussions around land-based expansion, and how would EGT position itself in such a scenario?
The success of the online market is already demonstrating the scale and appetite of Brazilian players for regulated gaming experiences. This momentum can certainly contribute to broader discussions about land-based regulation in the future.
If and when that evolution occurs, EGT is exceptionally well positioned. We have decades of global experience in land-based gaming, a strong portfolio of cabinets, jackpot systems, and integrated solutions, and now a local structure in Brazil ready to support expansion.
Our approach would remain the same: compliance-first, partnership-driven, and focused on delivering premium player experiences aligned with regulatory standards.
