Alejandra Burato, Regional Director for Latin America at Zitro, highlighted the gaming machines and iGaming titles provider’s recent participation at ICE Barcelona 2026 and announced that the company expects to further expand across the region in 2026, supporting its clients’ growth.
In an exclusive interview with Yogonet, the executive stated that the company will continue investing in its Zitro Experience events across Latin America, looking ahead to the various industry events scheduled throughout the year.
In this regard, she explained that the company will combine the experience gained on “major international stages” with its “strong regional strategy,” reaffirming its commitment to different markets while supporting the company’s global growth.
What are Zitro’s expectations for 2026?
2025 represented a key milestone for Zitro in terms of consolidation and growth in the Latin American market. The launch of our CONCEPT cabinet, together with a robust and innovative gaming portfolio, allowed us to strengthen our presence in the region. Titles such as Legendary Sword quickly positioned themselves as market leaders and also set revenue records in gaming venues across Latin America, confirming the excellent reception our products have received from both operators and players.
Looking ahead to 2026, our expectations are even more ambitious. We are confident that the launch of our new FANTASY cabinet and its games portfolio will mark a new stage for the company. The first games in this line, which are already operating in the market, are showing outstanding performance and are quickly positioning themselves as new hits that will continue building the Zitro brand story.
Following the recent ICE edition, which events will you attend during the first part of the year?
After the latest edition of ICE, where we carried out the world launch of our new FANTASY cabinet, we have set a very active and strategic agenda to support its global rollout. This international tour will not focus exclusively on FANTASY and its gaming portfolio, but also on the presentation of new titles for the CONCEPT cabinet, featuring gameplay mechanics never seen before and reinforcing our constant commitment to innovation and differentiation.
In the coming months we will be present at the industry’s main international trade shows, starting with IGA in San Diego in April, where we will strengthen our presence in the American market, and continuing with G2E Asia in Macau in May, a key event for the Asian market.
At the same time, and as a fundamental part of our strategy, we will continue strongly investing in the Zitro Experience events in Latin America, a proprietary format that allows us to stay close to our clients and present our innovations in a personalised and experiential way. The launch of our new products in the LatAm region will begin with Zitro Experience Argentina on March 17, followed by Colombia on April 16, where we will hold a Zitro Experience for the first time in that country. The tour will then continue in Mexico and Peru in May and June respectively. Finally, we will close the circuit in Paraguay with the second edition of the Zitro Experience in August, in a market that is very important and close to the company.
In this way, we combine our presence on major international stages with a strong regional strategy, reaffirming our commitment to different markets while supporting Zitro’s global growth.
What launches do you have planned for 2026?
2026 comes with many new developments that we are very excited about. We have two major highlights: on one hand, our new FANTASY cabinet, which with its striking design and exclusive games library is bringing new energy to gaming floors and redefining the player experience. On the other hand, the expansion of the CONCEPT games library continues, which is already delivering outstanding performance worldwide and especially in Latin America.
What makes us most proud is seeing how our creative capacity has multiplied globally. Thanks to the addition of new talent and our world-class technological infrastructure, with two campuses in Barcelona and India, we have developed an unstoppable “creative engine.” This allows us to deliver more launches this year while at the same time increasing the quality and innovation of every game.
Our objective is clear: to ensure the excitement never stops. We want there to always be a new Zitro slot ready to surprise and entertain players anywhere in the world. That is how Zitro continues to position itself as the most complete and creative proposal in the market. Simply different.
Original article: https://www.yogonet.com/international/news/2026/02/12/117878-at-zitro-we-combine-our-presence-on-major-international-stages-with-a-strong-regional-strategy
