Nearly one in six Swedes participates in online casino gambling, and about one in five engages in online betting, according to the 2025 edition of Casinofeber’s Survey Study of the Swedish Casino Market (Casinotempen).
The survey, conducted July 3–17, 2025, screened 3,463 respondents and included 1,004 active participants, split between 501 casino players and 503 betting players. Results were weighted by gender and age.
The study found that 24% of Swedes are betting players and 18% are casino players, underscoring the scale of the regulated gambling market in Sweden.
Online casino players are 55% men and 44% women, with an average age of 39–42. Two-thirds are in full-time employment, and the most common monthly income falls between 30,000 and 40,000 Swedish crowns (SEK).
More than half, or 53%, play at least monthly. Daily gambling was reported by 8% of men and 4% of women, rising to 18% among players aged 50–75.
Monthly spending is generally limited. The most common spending levels are under 99 SEK or between 200 and 999 SEK, while 17% spend 1,000 SEK or more per month.
Most players said they had lost slightly more than they had won, about one-third said they broke even, and only 3% reported winning significant sums.
Slots dominate preferences, with 49% favoring them – 28% regular slots and 21% jackpot slots. Women showed a stronger preference for slots than men, at 55% versus 45%.
Brand awareness is led by LeoVegas, with 69% recognition and the highest reported play rate. Bet365, Unibet and Betsson follow. Expekt received the highest user rating at 3.84.
The survey highlighted growing exposure to unlicensed gambling. Some 18% of online casino players said they use sites without a Swedish licence, while 65% said they do not know how to check whether a casino is licensed.
Bonuses remain a source of friction. About 35% of casino players have used a bonus, and 27% of those reported problems. The most common reason for bonus issues (53%) was that the player had experienced the terms and conditions as unclear, while 45% reported difficulty withdrawing winnings.
Overall, 78% said bonus terms are too long or unclear. While 53% described withdrawals as easy, 22% said they are sometimes difficult, and 8% said they are usually complicated. Complicated bonus rules were the most common withdrawal issue.
Among betting players, 62% are men, with an average age of 42–49. Two-thirds are employed full-time, and 47% have higher education, a higher share than among casino players.
Football is the most bet-on sport at 63%, followed by horse racing at 30% and ice hockey at 29%.
Svenska Spel is the most recognised betting brand, with 86% awareness and 64% reporting they have played there. ATG and Unibet follow. Most bettors spend modest amounts, with the most common monthly spend under 99 SEK and 10% betting 1,000 SEK or more per month. Women most commonly spend under 100 SEK, while men more often fall in the 200–999 SEK range.
Around 24% bet once a week and 7% almost daily. While 45% sometimes place live bets, only 6% do so often. Nearly half, 48%, said they would never bet against their favourite team.
Most respondents reported not borrowing to gamble. Among casino players, 84% said they had never borrowed, though 28% of weekly players had done so. Among betting players, 93% had never borrowed.
Awareness of Sweden’s national self-exclusion system, Spelpaus, is high, but usage remains limited. Among casino players, 65% have heard of it but never used it, and 13% have used it previously or currently. Among betting players, 71% have heard of it but never used it, and 1% are currently suspended.
The findings suggest that while gambling participation is widespread and typically modest in financial terms, knowledge gaps around licensing and probability persist, and unlicensed gambling remains a significant concern in the Swedish market.
Original article: https://www.yogonet.com/international/news/2026/03/04/117873-new-survey-shows-nearly-one-in-six-swedes-participates-in-online-casinos-one-in-five-in-betting
