FashionTV Gaming Group has introduced a new global strategy for 2026 that seeks to establish luxury gaming as a structured category within the international online gaming industry.
The strategy includes the launch of FTV Games HUB, a centralized platform developed in partnership with 1GameHUB that allows gaming operators to deploy the company’s branded gaming portfolio through a single technical integration. The system aggregates FashionTV-branded titles and enables operators to activate what the company describes as a FashionTV Luxury Category within their platforms.
The move comes as operators in the global iGaming market face increasing competition and a growing supply of standardized casino content. Industry participants have increasingly focused on branded and differentiated content as a way to attract and retain players while maintaining operational efficiency across multiple jurisdictions.
Through the new infrastructure, operators can access FashionTV-branded games through a unified gateway rather than integrating multiple titles individually. The platform is designed to support deployments across both regulated markets and international jurisdictions while consolidating technical operations and commercial management.
FashionTV Gaming Group said the system provides centralized aggregation of its branded titles, supports category activation through a single integration, and enables cross-market deployment as the portfolio expands.
The infrastructure also allows centralized management of licensing and brand governance as the portfolio grows. FashionTV Gaming Group has established licensing agreements with operators, aggregators, and game developers in a number of markets. Through these agreements, partners develop and distribute games carrying the FashionTV brand while operating under licensing and governance structures overseen by the company.
The company said the licensing model allows the development and distribution of FashionTV-branded titles while maintaining centralized control over branding and category oversight.
FashionTV reports more than two decades of broadcasting presence across more than 200 countries and a cumulative global audience that reaches billions of viewers. One example of the model being deployed in regulated markets is a partnership with BetMGM in the United States. The operator has introduced a portfolio of FashionTV-branded titles on its BetMGM Casino and Borgata Online Casino platforms.
Oliver Bartlett, VP of Gaming at BetMGM, stated: “At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
The strategy announced for 2026 seeks to translate those performance trends into a deployment model that can be replicated across gaming platforms globally.
Pamela Galea Preca, Commercial Director at FashionTV Gaming Group, led the rollout of the new strategy and the operational deployment of FTV Games HUB in coordination with 1GameHUB.
Moshe Cohen, Founder and President of FashionTV Gaming Group, said: “Luxury in gaming has existed as a visual identity. We are formalizing it as a structured category. FTV Games HUB provides operators with the infrastructure to deploy FashionTV Luxury at scale — efficiently and globally. Our ambition is to build a portfolio of more than 1,000 FashionTV Luxury games, accessible through one unified global gateway.”
Original article: https://www.yogonet.com/international/news/2026/03/05/117899-fashiontv-gaming-group-unveils-2026-strategy-with-launch-of-ftv-games-hub
