Yogonet has announced a strategic editorial and commercial partnership with NYCE International, a company developing a global ecosystem and B2B marketplace for the gaming and betting industry. The agreement includes the creation of a dedicated space across the media outlet’s three localized platforms, aimed at increasing the visibility of suppliers, services, and technological innovation within the sector.
The initiative introduces a co-branded NYCE section within Yogonet’s International, Latin America, and Brazil editions, where specialised content will be published on a regular basis, including corporate announcements, interviews, and analysis related to the NYCE Marketplace ecosystem.
The launch builds on Yogonet’s global reach, which records an active audience of nearly 1.9 million users annually and maintains engagement levels above industry benchmarks through its newsletters and digital channels.
Currently, Yogonet distributes content to more than 9,800 active subscribers worldwide, reinforcing its position as one of the leading B2B media outlets in the sector. In addition, the platform automatically translates its content into more than 20 additional languages, extending organic visibility beyond English-, Spanish-, and Portuguese-speaking markets and further expanding the international reach of participating companies.
A new channel for the supplier ecosystem
The dedicated NYCE editorial section aims to establish a continuous editorial flow focused on innovation, technology, and services for operators. For NYCE Marketplace partners, this will translate into increased global exposure through recurring editorial coverage, newsletter inclusion, and direct links to their commercial profiles within the ecosystem.
The integration is particularly designed to strengthen reach across key markets in Latin America, Brazil, and the broader international landscape, combining media distribution with positioning within a well-established industry news brand.
NYCE representatives explained that the collaboration forms part of a broader strategy to integrate content, distribution, and performance metrics within a single commercial environment. The model will allow editorial output and partner participation to scale alongside Marketplace growth.
Alex Crockford, Chief Commercial Officer at NYCE International, said: “By integrating Yogonet’s international reach into the NYCE Marketplace, we are enhancing the commercial value of our platform for partners. The combination of content, distribution, and performance reporting provides B2B iGaming suppliers with a clearer and more effective route to market across multiple regions.”
NYCE International CEO Farzad Peyman added that the partnership provides access to “an established global media platform with a proven audience of close to two million active users,” strengthening the company’s ability to deliver credible visibility and measurable distribution to its partner network.
Diego Fiz, Director of Yogonet, said: “This new agreement with NYCE will bring a greater flow of high-quality content to our global audience. What we have created together with NYCE also represents a new format of collaboration with companies of recognised track record and international presence.
“The launch of the NYCE Marketplace area within Yogonet sets strong expectations around a series of developments and changes that we will be announcing throughout the year. In this case, we will add value for our readers by highlighting services and innovation across the supplier ecosystem, while maintaining our editorial independence and international reach.”
The initiative forms part of Yogonet’s broader strategy to develop new collaboration formats with key industry stakeholders, expanding its international coverage while incorporating new technologies, with major announcements expected throughout 2026.
