In its 34th edition, SAGSE will once again bring together regulators, operators, associations, and suppliers from across the region in Buenos Aires, with an agenda that places institutional coordination, governance, and the construction of a stronger, more sustainable market at the center of the discussion.
On March 18–19, the Hilton Buenos Aires will once again host the long-established regional gathering, which, after more than three decades, has positioned itself as one of the most recognized platforms for networking, business opportunities, and strategic debate for the Latin American industry.
Beyond the attendance itself — which has its own particularities, as the event follows a closed and exclusive format for operators, regulators, and sponsors — the 2026 edition seeks to address something deeper about the current moment the sector is experiencing. According to its organizers, market stability no longer depends solely on licenses, technology, or investment, but on the ability to coordinate interests, professionalize standards, and build trust among all actors in the ecosystem.
Alan Burak, Vice President of SAGSE, emphasized that this is ultimately one of the most powerful messages of the SAGSE Summit, the conference cycle that will take place on March 18. The agenda already includes confirmed panels dedicated to regulation and governance, security, identity and compliance, data integrity, the fight against illegal gambling, AI applied to the business, payments and real operations, and a closing session on anti-money laundering and counter-terrorism efforts.
“The institutional opening will include entities with significant weight in the local market, such as the Buenos Aires City Lottery (LOTBA), the participation of ALEA, provincial representatives, and sector leaders from across the region, within an agenda designed to debate shared challenges and common solutions,” the organizer explained.
Within this framework, SAGSE will also include a closing conference block focused on integrity, transparency, compliance, and institutional cooperation, reinforcing an idea that is gaining consensus across the region: there is no strong market without public-private coordination, and there is no long-term sustainability if the private sector does not assume a mature role in institutional development.
“Argentina currently appears particularly well-positioned to host this conversation. Not only because of SAGSE’s historical significance, but also because the country has been consolidating a working architecture where jurisdictional regulation, interinstitutional coordination, self-regulation tools, and a stronger agenda against illegal activity coexist,” Burak highlighted.
He added: “ALEA, for example, has been promoting for years a roadmap for the regulation of online gambling, a code of best practices for responsible advertising, and shared criteria for control, money laundering prevention, protection of vulnerable groups, and respect for jurisdictional authority.”
This process has also been reflected recently in concrete agreements. In 2025, ALEA signed an agreement with the National Ministry of Security to prevent illegal gambling among minors through campaigns, training, and joint actions at the national level.
In parallel, LOTBA advanced joint initiatives with the Specialized Prosecutor’s Office for Gambling (FEJA) to combat the promotion of illegal platforms, including legal actions against influencers and preventive training initiatives.
“What matters is not just the sum of initiatives. What matters is the model that is beginning to emerge: a more orderly market when regulators listen, the private sector collaborates, associations align standards, and technology serves traceability, protection, and compliance. That type of ecosystem is not improvised — it is built,” Burak said in an exclusive interview with Yogonet.
“In this context, SAGSE once again plays a role that goes beyond that of a trade show or conference. With its 34-year history, the event not only connects supply and demand; it also acts as a regional convergence space where public vision, operational experience, innovation, and institutional agendas intersect.”
“In an industry that needs less fragmentation and more common direction, Buenos Aires seeks to reaffirm itself as a hub to think about South America’s future with a more mature logic: less noise, more coordination; fewer isolated speeches, more market architecture,” the organizer concluded. “The equation is simple: when the public and private sectors pull in the same direction, the market gains stability.”
Those interested in attending the event can access the final remaining spots through pre-registration at: https://acreditaciones.qreventos.com/sagse/.
