SOFTSWISS has introduced a Casino and Betting Terms Glossary, presenting more than 35 definitions related to iGaming operations, including core formulas for metrics such as Gross Gaming Revenue (GGR), Click-Through Rate (CTR), and Most Valuable Guest (MVG). The company stated that the glossary is structured to clarify the mechanics behind commonly used industry figures and terminology.
The new resource is positioned alongside the existing SOFTSWISS iGaming Glossary, which provides detailed guides and practical explanations covering the fundamentals of online gambling.
According to the solutions provider, that publication addresses recurring operational and regulatory questions, including how sports betting odds function, the role of gamification in player retention, and the legal frameworks applicable to Sweepstakes Casinos.
SOFTSWISS said the Casino and Betting Terms Glossary is designed to serve both newcomers and experienced professionals seeking to strengthen their understanding of performance indicators and operational concepts. The company noted that the material includes formulas connected to revenue measurement and marketing effectiveness, supporting users in interpreting data-driven outcomes.
“As a full-scale partner with strong industry expertise, we recognise that market insight is a vital asset at every stage of business growth. That’s why we focus on creating targeted materials to support our partners from initial launch to the most advanced operational stages. The iGaming Glossary is designed to align professional terminology and empower industry players to turn ambitions into measurable success,” said Alexandra Kavelich, Deputy CMO at SOFTSWISS.
The two glossaries collectively aim to bridge theoretical concepts and applied practice within iGaming operations. The materials are intended to promote greater clarity around industry processes and terminology, enabling professionals to navigate regulatory, operational, and analytical topics with improved precision.
Separately, SOFTSWISS has published a Sportsbook KPI Guide for Smarter Betting Analytics, extending its focus on performance measurement tools within betting operations. The company indicated that this guide provides additional analytics-focused content intended to support decision-making in sportsbook management.
Original article: https://www.yogonet.com/international/news/2026/03/11/117893-softswiss-launches-casino-and-betting-terms-glossary-with-definitions-on-core-terms
