The SBC Summit Rio 2026 brought together the betting and gaming industry in Rio de Janeiro this month as stakeholders assessed the first year of operations under Brazil’s newly implemented regulatory framework.
The third edition of the event, held on March 3–5 at Riocentro, recorded a 15% increase in attendance from a year earlier, reinforcing its role as an early-year meeting point for the industry in Brazil.
Growth was particularly strong among key industry groups, with operator attendance rising 16% and affiliate participation increasing 26.7%, including growth among creator-led marketing segments. Senior-level decision makers accounted for 38.7% of attendees, up from about one in four at the previous edition.
Santiago Indart, head of affiliates at BetMGM Brasil, said the event helped gauge industry sentiment.
“Here we can measure the temperature of the market. SBC sets the trends at the Rio event, and the know-how that comes out of this event will certainly help BetMGM,” Indart said.
The event also demonstrated a strong international reach. While 60.78% of attendees were based in Brazil, the remaining participants travelled from over 100 countries.
“It’s important to be on the ground and sense the mood of the market. People do business with people, and it’s important to meet face-to-face,” said Andreas Ditsche, CEO of iGaming.com.
The conference programme featured more than 250 speakers across three stages covering topics including regulation, technology, payments, marketing and affiliate strategy.
Government and regulatory officials also participated in discussions, including representatives from the Ministry of Finance of Brazil, the Ministry of Sports of Brazil and the National Advertising Self-Regulation Council (CONAR).
Plínio Jorge, president of ANJL, said the event highlighted cooperation between regulators and industry participants.
“The conferences bring together regulators and industry stakeholders, showing the regulator’s commitment to sharing information with the market,” Jorge said.
Operators including Betano, Stellar Gaming, Flutter Brazil, EstrelaBet, Caixa Loterias and Keno Loteria also took part in panel discussions on operating in Brazil’s regulated betting market. The exhibition floor remained busy throughout the event, according to exhibitors.
“The stands are easy to locate, and the traffic flow between booths works very well, which gives brands great visibility,” said Fellipe Fraga, chief business officer at Stellar Gaming.
Organisers also hosted networking and hospitality events during the week, including an opening party and closing celebration featuring international and Brazilian DJs. Brazilian football legend Ronaldinho attended the summit in partnership with Grupo OTG, OTG Partners and R10 Score.
Rasmus Sojmark, CEO and founder of SBC, said the event reflected the momentum of Brazil’s betting industry.
“A huge thank you to everyone who exhibited, sponsored and attended SBC Summit Rio. The feedback makes it clear that Brazil’s market is only just getting started, and we’re proud to provide a platform that supports its growth,” Sojmark said.
SBC Summit Rio will return on 2–4 March 2027, once again gathering the industry in Brazil to discuss the future of the market.
SBC Summit Rio 2026 – Visitors and Exhibitors
Original article: https://www.yogonet.com/international/news/2026/03/13/118044-sbc-summit-rio-2026-draws-higher-attendance-as-brazil-betting-market-matures
