NOVOMATIC Italia announced its return to the ENADA gaming event in Italy with an updated portfolio spanning land-based gaming, digital platforms, and payment technologies. The Rimini Expo Centre will host the 38th edition of the show from March 17 to 19.
The company’s presence will center on NOVOLAND, an exhibition area where visitors will be able to explore developments across the group’s gaming ecosystem.
Among the launches planned for the Italian market is the XTENSION LINK Games family on the NOVOLINE VLT platform. The titles will make their Italian debut at ENADA and introduce a new set of games featuring updated visual content, new mechanics, and additional functionality for video lottery terminals.
The company will also present the NOVOLINE Easy VLT, a cashless model for land-based gaming that enables electronic payments directly on VLT machines. The system integrates with the APay E-Wallet and connects to ADMIRAL Pay, the group’s payment institute, linking digital and physical gaming channels.
In the digital segment, NOVOMATIC Italia will showcase the NOVOELSY Game Server, which brings amusement-with-rize titles into the online environment through an expanded portfolio of digital games. The exhibition will also feature Vabanq N Live, a system designed to support live casino entertainment with integrated security and operational standards.
The company’s ENADA display will include developments in the amusement-with-prize segment, including new titles created for the Italian market such as Top 7 Olympia and Top 7 Brasil.
The Game Club VIP multigame board, previously introduced at ICE Barcelona, will also be presented.
NOVOMATIC Italia will also highlight AWPina, its first virtual influencer, created to communicate updates, trends, and operational practices related to the AWP sector.
The company will present updates to its digital ecosystem through Quigioco, its Italian online gaming brand. The platform has been redesigned with an updated interface aimed at improving performance and usability. Quigioco operates under a remote gaming concession valid until 2034 and is supported by an expanding network of PVR locations connecting online services with physical access points.
ADMIRAL Pay will also be featured as part of the group’s digital payment framework built around the APay E-Wallet. The system supports transactions, including cash withdrawals and pagoPA payments, while linking digital accounts with land-based gaming venues.
Hardware systems, including the Novocash VLT, Novocash X6, and APay Station, have been updated to interact directly with the APay E-Wallet. Through these systems, players can load funds into digital wallets, withdraw cash, and complete payments while connecting PVR locations with online gaming accounts.
“ENADA Primavera 2026 is much more than an exhibition”, explained Markus Buechele, CEO of NOVOMATIC Italia. “It marks the moment at which we renew our dialogue with stakeholders and look ahead to the profound transformation of our industry with the drive of a company that chooses to engage and invest.”
“NOVOLAND is our window into the future, an ecosystem where omnichannel solutions, technology, and responsibility converge to redefine the experience of a leading product and an entertainment offering that anticipates trends and delivers top-level performance. Here, we are showcasing all that we are creating for the Italian market: integrated, secure, and connected solutions. NOVOLAND is the place where we shape our future together with our customers, our partners, and our people.”
Visitors can explore the NOVOLAND exhibition area during ENADA at Hall C3, Booth 007.
Original article: https://www.yogonet.com/international/news/2026/03/16/118090-novomatic-italia-returns-to-enada-with-novoland-showcase-of-gaming-and-payment-technologies
