iGaming technology provider SOFTSWISS will participate in BiS SiGMA South America 2026, taking place in São Paulo from 7–9 April, as the main partner of the event. The company will present its iGaming suite to operators entering Latin America’s regulated markets during the show.
The software provider’s presence will highlight its growing role in the Latin American iGaming market and its long-standing partnership with SiGMA. The supplier says both are “united by a shared ambition to support the development of a strong and transparent regulated gaming ecosystem across the region.”
The company will exhibit its portfolio of solutions, including the Casino Platform, Sportsbook, and Game Aggregator, following certification for the Brazilian regulated market. These products are designed to support operators launching and managing gaming operations in the country.
SOFTSWISS recently joined the National Association of Games and Lotteries (ANJL), with representation led by Carla Dualib, regional business development manager for Latin America. The company said the membership aligns with its participation in Brazil’s regulated gaming sector and its involvement in industry development efforts.
At the exhibition, SOFTSWISS will operate from booths M80 and M85, where delegates and partners can review its product offerings and discuss operational opportunities in the region.
The company will serve as the main partner of BiS SiGMA South America 2026. The event will open with a ceremony featuring Eman Pulis, founder of SiGMA Group, Rubens Barrichello, non-executive director for Latin America at SOFTSWISS, and Brazilian authorities.
“Back in Formula 1, I always respected how Rubens Barrichello once put the team first during the 2010 German Grand Prix. Not every driver is willing to sacrifice a personal win for the bigger picture. That same team-first mindset is something I see today in the leadership at SOFTSWISS, which is probably why the collaboration works so well. I look forward to welcoming Rubens and the SOFTSWISS team to BiS SiGMA South America 2026 in São Paulo this April,” said Eman Pulis, founder of SiGMA Group.
Last year, Barrichello arrived ahead of the opening ceremony in a red sports car. For the 2026 edition, SOFTSWISS, together with SiGMA and Barrichello, is preparing a new opening segment for the exhibition.
SOFTSWISS will also introduce a motorsport-based concept at its stand under the theme “Fuel your growth. We are the team behind you.” The stand will include a virtual racing simulator using the Interlagos circuit, where attendees will have the opportunity to compete with Barrichello.
Olga Resiga, chief business development officer at SOFTSWISS, said: “Latin America is one of the most dynamic and promising regions for the iGaming industry today, with Brazil playing a central role in this transformation. At SOFTSWISS, we see the region not only as a growth opportunity but as a long-term strategic priority.
“Our role as the Main Partner of BiS SiGMA South America reflects our commitment to investing in the market, supporting the development of a strong regulated ecosystem, and working closely with operators to help the industry grow in a sustainable and successful way.”
SOFTSWISS maintains a working relationship with SiGMA focused on regulated gaming markets in Latin America, with both parties involved in initiatives connected to industry development across the region.
Original article: https://www.yogonet.com/international/news/2026/03/18/118100-softswiss-to-exhibit-as-main-partner-at-bis-sigma-south-america-2026
