Lottery and gaming solutions provider Skilrock Technologies will sponsor an upcoming CIBELAE-supported webinar titled “Lottery Marketing in the Digital Age,” scheduled for June 4, 2025. The event will examine evolving marketing strategies within the Latin American lottery sector amid a rapidly transforming digital landscape.
Hosted by TrulyExpo, the 60–90-minute webinar will be conducted in Spanish and is free and open to all participants. Attendees will have access to a live chat feature to engage directly with speakers during the session.
The agenda will cover a broad range of industry-relevant topics, including:
• Understanding generational shifts in consumer behavior
• Personalization strategies for modern marketing
• The role of digital marketing in shaping iLottery
• Effective use of multi-channel engagement strategies
• Building a strong brand in a competitive digital environment
• Customer experience and player lifecycle management
• Hyper-personalization for unique player journeys
• AI and emerging technologies driving innovation in customer engagement
The webinar comes amid growing demand for innovative marketing and engagement strategies in the lottery sector, particularly in regions like Latin America, where digital transformation is accelerating.
Skilrock has consistently supported TrulyExpo’s initiatives through sponsorship and active engagement, demonstrating its dedication to promoting global thought leadership in the lottery and gaming community, the company said.
As a dedicated sponsor, Skilrock Technologies reaffirms its role in driving growth and development across the global gaming industry. This interactive webinar, hosted by TrulyExpo, promises to deliver insightful and thought-provoking discussions led by experts in the field.
The event will begin at 11 a.m. (Brazil/Argentina), 9 a.m. (Colombia/Peru), and 8 a.m. (Costa Rica/Mexico). NGX is also listed as a co-sponsor. The panel of speakers will be announced soon.
Skilrock has opened registration and is encouraging interested participants to sign up for a free ticket.
Original article: https://www.yogonet.com/international/news/2025/05/22/105517-skilrock-technologies-to-sponsor-cibelaebacked-webinar-on-digital-lottery-marketing
