Ainsworth Game Technology will introduce its latest cabinets and game portfolio to UK casino players through a new partnership with The Hippodrome Casino in London, the company’s first market installation in Britain in collaboration with distributor World Gaming Tech.
“We are delighted to welcome Ainsworth products into the UK market,” said Simon Thomas, Executive Chairman of The Hippodrome Casino. “At the Hippodrome, we pride ourselves on offering our players the very best gaming entertainment, and Ainsworth’s reputation for innovation and quality makes them a natural fit.”
The partnership is part of Ainsworth’s commercial activity in Europe. The company confirmed it has been increasing deployments and partnerships in other regulated European markets in recent months.
“This partnership, alongside World Gaming Tech, demonstrates our shared commitment to enhancing the player experience and driving continued growth in the UK gaming sector,” Thomas added. “We look forward to working closely together and showcasing Ainsworth’s impressive portfolio at the Hippodrome.”
Matej Zupancic, Ainsworth’s Vice President of Sales for Latin America and Europe, considers UK as “among of the most competitive and respected gaming markets in the world.”
“Our collaboration with The Hippodrome Casino and World Gaming Tech marks an important milestone for Ainsworth, reinforcing our commitment to growth and long-term partnerships across Europe,” said Zupancic. “We are proud to introduce our latest cabinets and game portfolio to UK players, offering the innovation, performance, and entertainment that have defined our success globally.”
According to Ainsworth, its commercial activity extends to other European regions, including Spain, Ireland and France, with additional development coming from its interactive division in Italy.
The company stated it has installations and product releases scheduled for 2025 and subsequent years, involving both land-based and online channels.
Miguel Cuadros, President of Ainsworth Latin America and Europe, said, “This achievement reflects our ongoing strategy to strengthen Ainsworth’s presence in key European markets. Over the past year, we have made significant progress not only in the UK, but also in Spain, Ireland, and France, and we are expanding our Interactive division in Italy. These efforts are part of a unified vision to deliver an omnichannel experience that seamlessly integrates land-based excellence with digital innovation. The entry into the UK market underscores our momentum and commitment to sustainable growth across the region.”
Ainsworth said it plans additional European product initiatives in 2025 oriented toward casino operators and cross-platform game delivery.
Original article: https://www.yogonet.com/international/news/2025/10/10/115751-ainsworth-makes-uk-debut-with-hippodrome-casino-agreement
