SOFTSWISS reported increased adoption of its sportsbook and affiliate technology in 2025, following three award wins at the Malta iGaming Affiliate Awards for product delivery, marketing execution, and partnership tools.
The SOFTSWISS Sportsbook received the Best Sports Book Supplier of the Year award. The company noted that the solution has been operating for five years and supports integration with any casino platform. Deployment times are promoted as being under 14 days.
The sportsbook includes a mobile-first interface and access to more than 2,000 betting markets. Its feature suite includes operator engagement tools such as the Sportsbook Network Jackpot, which SOFTSWISS identifies as the first offering of its type for sports wagering suppliers.
Affiliate platform enhancements
Affilka by SOFTSWISS earned Best Affiliate Software of the Year at the event. The company cites transparent reporting functions, adjustable commission models and an interface designed for operator and affiliate usage. Over the past year, the platform introduced updates including a Geo-Distributed Redirect option, enhanced Cohort Analysis reporting, and new API capabilities intended for campaign and tracking link management.
“Affilka has established itself as one of the most effective tools for managing affiliate partnerships and driving high-quality traffic,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
Marketing campaign recognition
The company’s “Hungry for Success” campaign was given Marketing Campaign of the Year. The activation at ICE Barcelona 2025 used shark imagery and included a live mural designed by Spanish street artist Slim Safont.
“The ‘Hungry for Success’ campaign serves as another example of how SOFTSWISS stands out in a highly competitive market and strengthens brand engagement,” said Bagniya.
SOFTSWISS reported increased digital visibility and brand awareness during the event due to higher engagement.
“These three awards reflect our strategic commitment to creating real value for the industry,” Bagniya added. “For operators, our Sportsbook consistently proves itself as a powerful and flexible solution that integrates seamlessly into any iGaming product.”
The company also noted the release of its 2026 iGaming Trends report, which examines market conditions and expert data, offering information for operators preparing strategic plans for next year.
SOFTSWISS operates as an international technology provider with more than 15 years in the iGaming sector.
Original article: https://www.yogonet.com/international/news/2025/12/10/116707-softswiss-receives-multiple-malta-affiliate-awards-in-2025-for-technology-and-campaigns
