Sirplay is seeking to strengthen its position in an increasingly competitive iGaming market with the launch of PAVALL, an exclusive application developed for land-based casinos. The product, which the company presents as a “revolutionary” addition to its portfolio, has already been tested in several markets in close collaboration with casino operators and is being offered on an exclusive basis to their players, after early trials reportedly showed strong commercial potential.
According to Sirplay, PAVALL has been built to deliver an elite and efficient interface for both users and merchants, removing intermediaries to enable a smoother, fully direct management process. The application is intended to streamline how casinos and their partners handle digital transactions, with a particular focus on operational control, speed and cost-efficiency.
The Regional Manager for Sirplay in Latin America commented on the launch, saying: “The exclusive rollout of PAVALL in our selected casinos signifies a strategic enhancement in our service offerings. PAVALL is not just an application; it is a transformation in the digital transaction space, tailored to meet the specific needs of local market dynamics and consumer patterns. This launch underlines our commitment to driving innovation and delivering superior digital payment solutions.”
One Sirplay client that has already been using PAVALL in its physical casinos for several months reported significant growth in transaction volume and customer retention metrics since implementing the application. The operator highlighted an increase of more than 25% in transactions at weekends, attributing this uplift to PAVALL’s seamless and user-friendly interface, which simplifies the way players interact with payment and account features.
On the merchant side, PAVALL aims to simplify day-to-day operations by removing brokerage fees, a change that Sirplay says can substantially reduce overheads and boost direct revenue from every transaction. The app has been developed with online casino and sports betting software providers in mind, and includes tools for real-time control and traceability, comprehensive balance management and user activity monitoring, as well as an easier client journey through agency-based recharges.
For end users, the application is designed to provide instant access by eliminating the need for manual registration. Customers can check their balances directly within the app and access the gaming site via a single QR code scan, reducing friction at every step. PAVALL does not require physical cards or external applications, and instead focuses on convenience and top-tier security that is personalised for each user, with the goal of improving overall experience and trust.
Sirplay notes that PAVALL was developed in response to growing demand from businesses and consumers for digital payment solutions that are efficient, economical and highly secure. While detailed information on the full rollout plan and market coverage has not yet been disclosed, the company’s ambition is to position PAVALL as a cornerstone of digital transformation for casinos and other commercial operators. With this initiative, Sirplay reinforces its commitment to innovation and efficiency in the gaming industry, offering solutions that streamline operations, reduce costs and advance both user experience and transaction security.
Original article: https://www.yogonet.com/international/news/2025/12/12/116738-sirplay-launches-exclusive-pavall-app-for-landbased-casinos
