DATA.BET has integrated basketball Player Props from sports data provider Odds Composer, expanding its sportsbook’s market coverage for major basketball events such as the NBA. The partnership, launched mid-season, allows operators to offer bets on a wider range of in-game player actions.
The partnership adds more individual player markets, enabling operators to include them in Bet Builder features and provide wide coverage during peak betting periods. While the new markets target major competitions, the aim is to offer more flexibility and depth across both pre-match and live environments.
The additions also feed into DATA.BET’s existing product development strategy, where player-focused bets are a key component of its Bet Builder function. Operators using the platform can now generate more combinations tied to individual performances, something the company says will help increase engagement during high-demand games.
“Expanding our basketball Player Props is an important step in making our sportsbook better,” said Otto Bonning, Head of Sales at DATA.BET. “This partnership lets us offer more markets, and by strengthening Bet Builder functionality, our clients can give players a more profitable betting experience and stay competitive.”
Kevin Liivamägi, CEO and Co-founder at Odds Composer, said: “This partnership lets DATA.BET added our basketball Player Props to its growing sportsbook. We aim to provide reliable player markets for major competitions so that operators can offer deeper coverage during the most important times of the season.”
In a statement, DATA.BET said the long-term collaboration with Odds Composer reflects its commitment to enhancing market depth and supporting sustainable growth for its clients across multiple verticals. Meanwhile, for players, the new Player Props make betting more engaging by focusing on individual performances and in-game moments.
Original article: https://www.yogonet.com/international/news/2026/01/09/117054-databet-partners-with-odds-composer-to-expand-basketball-player-props-coverage
