Global affiliate gambling and betting marketing agency Boomerang Partners will present a new sports-focused planning guide at iGB Affiliate Barcelona 2026, as it looks to showcase its expertise in the sports betting vertical.
Boomerang Partners will attend the two-day event on Jan. 20–21, hosting visitors at booth 81-L10, where it plans to launch the Sports Marketing & Betting Calendar 2026, a data-driven tool designed for affiliate teams working with, or seeking to enter, sports traffic.
The guide was developed by the company’s in-house analytics team alongside sponsorship and affiliate managers. It is aimed at helping marketers plan campaigns around major global sporting events in 2026, including the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026, with analysis of expected traffic peaks and regional audience interest.
According to the company, the calendar also includes insights into user behaviour across different tournament phases, from pre-event build-up to post-event periods, as well as recommendations on campaign tools and emerging industry trends.
Boomerang Partners would also highlight its strategic partnership with AC Milan, offering affiliates access to club-related content and schedules to better time promotions during periods of heightened fan and bettor engagement.
The calendar will be available primarily in digital form via a dedicated Boomerang Partners website following registration, while printed copies can be obtained at the company’s booth during the exhibition. Visitors will also be able to register using a QR code on site.
As part of its presence at the event, the company is organising several promotional activations, including a prize draw for a fully funded trip to Milan with tickets to an AC Milan home match at the San Siro Stadium, visitors can also take part in platform-specific promotions on Instagram, LinkedIn and Telegram.
These include following Boomerang Partners’ official accounts, engaging with calendar launch posts and commenting on designated questions or prompts, with entries verified during the exhibition. Three AC Milan jerseys will be awarded through the social media activations, including one signed by Rafael Leão, with winners selected during a draw on Jan. 21.
Boomerang Partners has also been shortlisted for multiple industry honours to be announced during iGB Affiliate Barcelona, including awards at the International Gaming Awards, European iGaming Awards and Global Gaming Awards EMEA, spanning categories such as affiliate marketing, live event marketing campaigns and charitable initiatives.
According to company its participation at the Barcelona event combines product launches, networking and brand activations as it seeks to deepen partnerships within the global affiliate and iGaming ecosystem.
Original article: https://www.yogonet.com/international/news/2026/01/20/117231-boomerang-partners-to-unveil-sports-marketing-and-betting-calendar-at-igb-affiliate-barcelona
