It was hard to miss GR8 Tech’s stand at ICE 2026. In a hall full of brands trying to stand out, the company managed to succeed thanks to an array of performance artists (dancers, basketball tricksters) putting on a show in front of GR8 Tech’s distinctive neon orange-yellow branding.
GR8 Tech is going big on its so-called ‘Champion Mindset’ mantra this year – but what’s behind the branding and the theatrics?
Kateryna Pozdnysheva, GR8 Tech’s Chief Client Officer, sat down with iGB at ICE to discuss the company’s focus on fostering genuine client relationships in 2026, how it measures success as a business, and what clients are asking for this year that they weren’t asking for before.
Watch the full video above.
Original article: https://igamingbusiness.com/sports-betting/gr8-tech-operator-relationships/
