ICE Barcelona 2026 once again set the stage for conversations around scale, engagement, and differentiation in an increasingly competitive iGaming content landscape. As studios push beyond simple release volume, the focus has shifted toward sustained player engagement, data-driven product design, and building long-term value for operators across multiple markets.
Against that backdrop, Yogonet spoke with Valiantsina Dubavets, Marketing Lead at 1spin4win, during the show to unpack the company’s standout performance in 2025, including major growth milestones, expanding global partnerships, and a steadily evolving portfolio. The conversation also explored how 1spin4win is approaching game mechanics, promotional strategy, and market expansion as it enters the new year with clear ambitions and a sharpened long-term vision.
Looking back at 2025, what were some of the key milestones for the company, particularly having reached the 1,000-partner mark?
2025 was a year of strong growth for us, and the numbers really speak for themselves. Our player base increased by 64% compared to 2024, which is a significant result — especially considering that we are not a company that just entered the market. That kind of growth shows that we are developing consistently and successfully across different countries and with a wide range of partners.
Reaching more than 1,000 partners worldwide was another major milestone. It confirms that our products are resonating globally and that we are building long-term relationships in multiple markets.
Another key metric we focus on is bet count. When you look at GGR, bet count helps you understand whether your products are truly engaging; whether players stay, return, and interact with the games. In this area, we exceeded even our own expectations, recording a 52% increase in bet count and a 56% jump in GGR compared to the previous year. That result went well beyond our initial plans.
At the same time, we continued to invest heavily in development. In 2025, we created and released 12 new mechanics. For us, it’s not enough to simply release games. We focus on fresh mechanics, strong math models, and new ideas that keep players engaged.
The year was also recognized by the industry. We received two awards and were nominated more than 15 times across various industry categories. This shows not only growth, but also increasing recognition within the market.
Finally, we launched a four-part Japanese-themed slot series. The opening chapter, Tiger’s Steps Hold and Win, was named Casino Title of the Year at the Affiliate Leaders Awards 2025, which was an important achievement for us.
ICE Barcelona brings together many of your existing partners as well as potential new ones. What are your main objectives for the show this year, and what do you want partners to take away from visiting your stand?
At ICE Barcelona, our main objective is to continue our tradition of showcasing upcoming releases. This year, we focus strongly on Lucky Arena Hold and Win, which represents our current direction very well.
It’s important for us to underline new games while showing that we remain true to our niche: classic slots built on strong math and simplicity. Creativity is essential, but so is consistency.
At our stand, we also present real case studies. We share performance data from previous cash drop and networking campaigns (standard and multipliers) and branded games developed for our partners. We are open about our results and ready to show how our games and promotions perform in real casino environments.
Additionally, we highlight our full portfolio, our marketing tools for casinos, and the markets we are actively targeting for growth. This year, our focus is particularly on Africa, Europe, and LatAm.
Lucky Arena Hold and Win is a focal point at your stand. Why did you choose this title, and what does it represent within your portfolio?
Before the start of the year, we carefully planned not only our conference participation but also which games would be presented at each event. Lucky Arena Hold and Win was chosen intentionally.
We wanted to show something different; something we hadn’t done before. The cartoon-style gladiator theme brings a lighter, more playful tone. Instead of aggressive or dark characters, the gladiators here are charismatic and humorous, almost fighting for the audience’s affection rather than dominance. The characters are intentionally a bit ridiculous, which makes them approachable and charismatic rather than intimidating.
Beyond the theme, the mechanics were equally important. Hold and Win is one of the mechanics that consistently delivers the best results. We continue to experiment with it and refine it, and this title represents that evolution.
Beyond individual game releases, how is the company positioning itself as a long-term content partner for operators?
We don’t position ourselves as just a slot provider. We focus on a personalized, client-centric approach that is essential in today’s iGaming industry.
We actively involve our partners in marketing initiatives that we help organize and optimize. We analyze their audiences, performance data, and player preferences to determine which games and promotions will work best for them. This allows us to tailor campaigns rather than offer generic solutions.
Another important aspect is game balance. We design our portfolio to support sustainable engagement, not short-term spikes that can harm long-term performance. Our games are built to provide enjoyment and engagement for players while maintaining balance for operators. We don’t rely on extreme volatility or oversized multipliers; our maximum multiplier is 5,500. The goal is fairness and sustainability for both players and casinos.
You now offer a portfolio of more than 190 titles, alongside promotional tools. How important is it for studios today to think beyond single games and toward a full content ecosystem?
Today, it’s essential. Studios that don’t offer promotional tools simply can’t remain competitive.
Operators don’t just ask about individual games anymore. They want to know about portfolio depth, bonus mechanics, popular themes, and — most importantly — how games are supported over time. Slots are only one part of the equation. Engagement, retention, and loyalty come from continuous promotion and smart activation.
That’s why we offer a wide range of promotional options, including Cash & Drops (standard and multipliers), free spins, exclusive pre-releases, and branded games. This ecosystem approach allows operators to keep players interested year after year.
What are operators asking for most today in terms of content performance, engagement, and differentiation?
Beyond promotional tools, player engagement is a key focus. Recently, we measured our month-to-month player retention and reached a 40% engagement rate. That result shows that we’ve built a strong and loyal player base — players who actively return to play our new releases.
Another major area of interest is streaming and influencer marketing. Over the past year, we launched several streamer campaigns, some of which delivered very strong results. We plan to continue investing in this area, because promotion can no longer rely solely on the casino side. Game providers also need to actively promote their content through streamers and influencers.
Marketing strategies in iGaming are becoming increasingly data-driven. How has this influenced how you promote new releases and support partners?
Data is fundamental to everything we do. Every marketing strategy we create is based on historical performance data from previous campaigns. Without data, it’s simply not possible to build effective strategies.
We experiment across multiple channels — affiliates, media, streamers, bloggers — and continuously analyze which approaches work best for our partners.
The same applies to product development. With more than 15 years of experience in game development, we’ve learned a great deal about player behavior. We closely track player activity, preferences, and engagement patterns to understand which slot types resonate most. That insight directly informs how we design new mechanics and game math.
Finally, looking ahead, what are the company’s main priorities for the new year in terms of market expansion and product development?
From a market perspective, we will continue expanding across Europe, Africa, and LatAm.
In terms of product development, by April, we expect our portfolio to exceed 200 slot titles, which is an important milestone for us. In May, we will also celebrate our fifth anniversary, another key moment in our journey.
We’re also preparing something special for players: the launch of a dedicated Players Room. This will be a portal where players can track major wins across casinos featuring our games. It’s designed to create a stronger connection with our audience and celebrate player success.
