1xBet, one of the world’s largest iGaming companies, is now the official betting partner of the Liga Nacional de Ecuavóley (LNE), the professional league for ecuavóley, a volleyball variant originating in Ecuador.
According to the partners, this historic alliance represents “far more than a standard sponsorship agreement.” The support of a global company will help one of Ecuador’s most iconic disciplines grow even more popular and become a spectacle on an international scale, they said.
“This alliance reaffirms that ecuavóley is a sport with radical expansion potential,” said Andrés Larrea, President of the Liga Nacional de Ecuavóley. “With a partnership of this magnitude, we reaffirm our commitment to our country. It is much more than a sponsorship – it is proof that Ecuadorian culture and talent have global potential,” he added.
Since its debut in 2025, the Liga Nacional de Ecuavóley has rapidly gained popularity, second only to football. During the 2025 season, the league achieved the following milestones:
- Over 2 million total views of live broadcasts, including streaming platforms;
- More than 80,000 fans in attendance across the country, with an average arena occupancy of 80%;
- Steady growth across social media channels and uniquely strong engagement metrics for a debut league.
As part of the partnership, 1xBet will be deeply integrated into the LNE ecosystem. This includes broadcast graphics, arena branding, digital activations, exclusive offers for fans, and innovative betting entertainment products tailored specifically to the ecuavóley audience.
The 2026 LNE season features a competition calendar spanning 10 months and includes the Open, Close, and Champions of Champions Final tournaments, totaling more than 200 official matches. According to league forecasts, season attendance is expected to exceed 260,000, with ticket sales reaching over 85% of arena capacity in the first week.
For 1xBet, this agreement is part of a long-term strategy to develop sports across Latin America. The company consistently supports innovative and culturally significant projects that can transform national entertainment markets, it said in a statement.
“With the backing of a global brand, the Liga Nacional de Ecuavóley gains the opportunity to reach a new level and attract popularity far beyond Ecuador’s borders,” the partners concluded.
Original article: https://www.yogonet.com/international/news/2026/02/18/117638-1xbet-becomes-liga-nacional-de-ecuavoley-39s-official-betting-partner
