Episode 2 of Season 4 of the “Bet It Drives” podcast, powered by GR8 Tech, has been released, featuring Akhil Sarin, chief marketing officer at Easygo, and the marketing mind behind Stake.
In the episode, Sarin discusses a low-budget marketing idea that he said generated more than 16 billion impressions, as well as Stake’s broader sponsorship strategy and what he sees as shortcomings within iGaming marketing teams.
“Sometimes the most effective marketing is the most cost-effective as well. It’s just about what you can do that’s a bit different,” Sarin said, describing how one of Stake’s lowest-budget ideas turned into a viral moment.
The episode also explores which partnership Stake invested the most in and why it was considered worthwhile, what differentiates its sponsorship approach, and what Sarin views as red flags in partnerships and leadership.
In a recurring segment titled “Confess or Call,” Sarin takes part in a late-night call scenario involving a senior executive and what is described as a ridiculous idea with a very serious price tag, framed as a test of internal trust.
“This season is about talking openly, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of “Bet It Drives.” “If you work in iGaming marketing, this episode will make you rethink spend, partnerships, and what turns attention into growth.”
Season 4 of “Bet It Drives” opened with a debate between Cedomir Tomic, founder of Alea, and Oleksandr Feshchenko, CEO of GR8 Tech. Upcoming episodes will feature Max Krupyshev discussing crypto payments in iGaming and Marek Suchar examining trends in esports betting.
Watch or listen to Season 4, Episode 2 on:
Original article: https://www.yogonet.com/international/news/2026/02/24/117739-akhil-sarin-discusses-stake-39s-marketing-tactics-on-gr8-tech-39s-34bet-it-drives-34-podcast
