Betr, the gaming company co-founded by entrepreneur Joey Levy and boxer and influencer Jake Paul, has entered a multi-year partnership with Polymarket to introduce prediction markets within its app, giving users the ability to trade event contracts across sports, politics, and culture.
Beginning this year, Betr plans to launch prediction markets powered by Polymarket’s infrastructure and make them available to its one million paying users nationwide. The feature will sit alongside the company’s existing offerings, including Betr Picks, Betr Social Sportsbook, Betr Social Casino, and Betr Arcade.
The deal positions Betr among the first major U.S. gaming companies to embed prediction markets directly inside a full-suite gaming app, according to a statement
“Since starting Betr, we have built our business entirely around serving the modern sports fan at scale,” Levy, the company’s founder and chief executive, said.
“Launching Predictions is an important step toward our vision of creating the first true nationwide real-money gaming and financial super app, integrating a category projected to reach $1 trillion in annual volume into the same seamless experience as Picks, Sportsbook, Casino, and Arcade. There is no better partner than Polymarket to power this expansion, given their category leadership and deep connectivity across the sports ecosystem.”
Prediction markets allow users to trade contracts tied to the outcomes of real-world events. They are regulated in the United States as financial instruments under the Commodity Futures Trading Commission rather than through gaming regulators, which has led to pushback from gaming authorities in several states.
Levy believes the category could expand the reach of gaming companies beyond the state-by-state framework that governs traditional sports betting.
“I don’t know if I fully buy the cannibalization narrative that some are running with. This is a story of TAM expansion,” Levy said in an interview.
“Emerging companies like Betr can launch nationwide and kind of have the optionality to either do so via prediction markets or some of these other verticals or some combination of all of them. Our super app strategy bodes really well for this.”
For Polymarket, the partnership offers access to a broader user base as the prediction market sector gains momentum. Founder and chief executive Shayne Coplan said scale is key to bringing the product to mainstream audiences.
“Prediction markets are becoming a foundational tool for understanding the future, and scale is what brings them into the mainstream,” Coplan said.
“Betr has built one of the most engaged sports audiences in the country, and their ability to engage millions of users makes them the ideal partner to bring prediction markets to a massive new audience.”
The partnership comes amid a surge in activity in the prediction market sector. Trading volume tied to the Super Bowl reached about $3.1 billion, up 39% year over year, while Polymarket recorded roughly $700 million in trading around championship markets.
Major platforms, including Crypto.com, Robinhood, and Coinbase, have also entered the event contracts space. Meanwhile, Intercontinental Exchange, the parent of the New York Stock Exchange, has invested $2 billion in Polymarket.
Still, prediction markets remain the subject of regulatory debate. Ismail Vali, president of Gaming Compliance International, has described prediction markets as part of a wave of what he calls “innovator gambling”, where platforms use regulatory gray areas to reach sports betting audiences.
Integrity concerns have also surfaced. New traders reportedly generated $1.2 million in profits on Polymarket shortly before U.S. airstrikes on Iran became public, while another trader allegedly earned $1 million within 24 hours in December, prompting lawmakers to seek an investigation by the CFTC.
Original article: https://www.yogonet.com/international/news/2026/03/05/117903-betr-partners-with-polymarket-to-launch-prediction-markets-within-its-gaming-app
