Downtown Las Vegas is attracting more Canadian tourists thanks to the “At Par” program at Circa Resort & Casino, the D Las Vegas, and Golden Gate Hotel & Casino, according to a new report.

The program, which treats the Canadian dollar as equal to the U.S. dollar, drew 15,000 visitors and 2,700 hotel bookings in its first month and runs through August 31.

The At Par program will now also offer Canadian travelers and locals the opportunity to purchase tickets At Par to two April performances by Canadian DJ and producer Excision at Downtown Las Vegas Events Center, on April 24-25. 

“At Par has created real momentum with our Canadian guests right out of the gate, and that means a lot to me personally given my lifelong connection to Canada,” said Derek Stevens, Owner and CEO of Circa, the D, Golden Gate and Downtown Las Vegas Events Center.

“Bringing a Canadian artist like Excision to Downtown Las Vegas Events Center builds on that momentum, pairing real value with major entertainment and giving Canadian guests even more reasons to plan a trip downtown.”

Under the At Par program, eligible Canadian guests receive US$1 in value for every CA$1 spent, bypassing daily exchange rates and one of the biggest financial barriers to U.S. leisure travel.

Following DJ Excision’s performance, multi-platinum Canadian rock band Finger Eleven will perform a free concert on June 27 as part of the Downtown Rocks Summer Concert Series, delivering high-energy performances with hits like Paralyzer and One Thing.

The At Par program also encompasses gaming offers, with Canadian guests able to redeem up to CA$500 in slot promotional play at Circa, the D, or Golden Gate, treated at full U.S. dollar value with a valid Canadian ID.

Hotel guests at any of the three properties pay At Par rates, with amounts shown in U.S. dollars charged directly in Canadian dollars, requiring proof of citizenship.

Additionally, select bars, including BarCanada at the D Las Vegas, Overhang at Circa, and Bar Prohibition! at Golden Gate, offer At Par pricing to verified Canadian guests multiple times per visit.

For more information on the At Par campaign, click here.

Original article: https://www.yogonet.com/international/news/2026/03/05/117909-downtown-las-vegas-sees-spike-in-canadian-visitors-with-at-par-program

RELATED ARTICLESMORE FROM AUTHOR