According to G2E officials, as interest from new Latin American companies grows ahead of the 2026 edition of the Las Vegas trade show, Alan Burak—one of the most recognizable figures of SAGSE Latam—“will play a key role in supporting companies from the region.”
“As a point of contact for new Latin American business, Burak will provide guidance throughout the entire commercial process, helping organizations manage their participation, achieve strong business results, and build connections with global industry leaders at the gaming event, which will take place from September 28 to October 1 at The Venetian Expo in Las Vegas,” G2E authorities said.
The gaming sector in Latin America is experiencing significant economic growth and regulatory progress. To support this momentum, G2E is focused on helping new exhibitors from the region strengthen their global presence and integrate seamlessly into the international gaming ecosystem.
“The growth of the gaming industry in Latin America is evident, and its impact is becoming increasingly visible on the G2E show floor,” said Korbi Carrison, Vice President of G2E at RX.
“By providing personalized support to our LATAM exhibitors, we ensure they have the resources and guidance needed to make the most of every opportunity G2E offers,” she added.
Burak noted that the region is ready for greater international integration. “My goal is to ensure that Latin American companies have direct access to the global gaming community and the resources they need to grow,” he said. “By working closely with new exhibitors, I hope to help them build valuable partnerships and ensure they make the most of their G2E experience.”
The Global Gaming Expo, organized by the American Gaming Association (AGA) and RX, remains one of the leading meeting points for industry professionals worldwide.
The event regularly brings together more than 25,000 industry professionals from over 120 countries, regions, and territories, and features more than 400 exhibitors. This new initiative builds on more than a decade of work connecting Latin American companies with the global gaming community at G2E.
“With Burak’s support, G2E reaffirms its commitment to boosting Latin American businesses by providing them with the resources, connections, and opportunities needed to drive future growth. We invite companies to join us in Las Vegas and position themselves for long-term success on the world’s leading stage for innovation in the gaming industry,” organizers concluded.
Original article: https://www.yogonet.com/international/news/2026/03/17/118109-sagse-39s-alan-burak-to-lead-g2e-2026s-new-latin-america-business-development
