Global betting company 1xBet has signed a partnership with UFC Brazilian “knockout artist” Carlos Prates. This agreement marks a new chapter for the brand in the world of mixed martial arts and strengthens the company’s position in Brazil, one of the world’s fastest-growing sports markets.
Carlos Prates is one of the most promising fighters in the welterweight division. He already has 6 knockouts in 7 UFC clashes under his belt and is the only person in the organization to achieve 4 consecutive one-punch knockouts. Carlos earned the nickname The Nightmare for his aggressive style in the cage, his composure, and his high finish rate of over 80%.
1xBet will help the fighter grow his personal brand while showcasing Brazil on the international UFC stage to millions of fans worldwide.
“It’s a great honor for me to represent Brazil in the UFC. I feel people’s support and know that I’m fighting for them just as much as I am for myself. I’d like to thank 1xBet for their trust and belief in my potential. There’s a lot of work ahead, and we’re determined to walk this path all the way to the championship belt,” Carlos Prates said.
Simon Westbury, Strategic Advisor at 1xBet, stated: “We view this partnership as a long-term project and one of the key drivers of our brand’s development here in Brazil.
“We believe that by combining our market-leading product and sophisticated digital acquisition tools with the power of Carlos’ brand, we will take 1xBet to a whole new level in Brazil. Our goal is to help Carlos realize his full potential on the global UFC stage. Brazil deserves new champions, and we believe that Carlos could be one of them.”
Partnering with Prates strengthens 1xBet’s presence on the international MMA scene. The company aims to keep teaming up with more “bold, charismatic athletes who captivate fans and deliver fresh, entertainment-first sporting experiences,” according to a statement.
The partnership with Carlos Prates is also important for the entire brand ecosystem, including 1xAffiliates, 1xBet’s partner network, which has been operating in the market for more than 10 years and has united over 500,000 participants from 150+ countries worldwide. It offers more than 250 payment tools and comprehensive support throughout the collaboration process.
“1xBet will continue to build on its partnerships with strong and recognizable athletes whose achievements inspire fans and strengthen their connection to the world of sport,” the brand added.
Original article: https://www.yogonet.com/international/news/2026/03/18/118119-1xbet-strengthens-mma-presence-with-carlos-prates-as-its-new-brazilian-brand-ambassador
