On March 18 and 19, the Hilton Buenos Aires Hotel and Convention Center will host the 34th edition of SAGSE South America. The leading players in the region’s gaming industry will be present to showcase their latest products and solutions for both online and land-based sectors.
As in every edition, Pragmatic Play will attend with its portfolio of products, which can be visited at stand 166. Ahead of the event, Yogonet spoke with Víctor Arias, VP of LatAm at ARRISE, a global leader in iGaming software and services and a key partner of Pragmatic Play, about the provider’s expectations for the expo as well as the present and future of the sector.
What expectations does Pragmatic Play have for this new edition of SAGSE?
Expectations are always high. SAGSE is one of the most prestigious events in the industry in the region and a great opportunity to reconnect in Buenos Aires with partners, operators, and many friends from the sector.
Beyond the visibility that an event of this scale provides, the real value lies in the direct conversations it makes possible. These meetings allow us to listen to the market, understand what operators need, and analyze how Pragmatic Play can continue supporting them with an increasingly comprehensive portfolio tailored to the region.
It is also an opportunity to showcase the provider’s impressive progress. This year is particularly significant, with a strengthened multi-product offering, advances in the sportsbook platform, and major upcoming releases such as Jelly Express and Gates of Olympus Roulette. The goal is to deepen business relationships, generate new opportunities, and reaffirm the brand’s commitment to Latin America.
Latin America is made up of very different markets, with larger countries like Brazil and others on a smaller scale. When it comes to events, does a company like Pragmatic Play approach each one differently?
Latin America is far from being a single market. Countries like Brazil operate on a very different scale than smaller territories, and each has its own pace, level of maturity, and way of engaging with products and the industry. It is a highly diverse region, so while Pragmatic Play has a clear regional vision, the way the brand connects with each market must necessarily reflect those local differences.
What does not change is the commitment behind each event. Every one is approached with care, responsibility, and respect, both for the brand’s values and for local stakeholders. What does vary is the focus: the conversation, the presentation, and the products and solutions highlighted are adapted to what each market needs, both in the short term and with a view toward the future.
Events like SAGSE are essential for understanding the local landscape. These instances allow the team to listen, adapt, and respond. This year, for example, titles such as Sweet Rush Bonanza and Fortune of Olympus will be highlighted, but always as part of a broader conversation about localization, relationships, and value for partners.
Beyond participation in trade shows and events, how does Pragmatic Play work to maintain an active, close, and relevant presence across Latin American markets?
Latin America is a key region for Pragmatic Play, and the approach goes far beyond simply attending events. Local teams, in collaboration with ARRISE, are fully focused on the region, maintain frequent contact with operators, build strong relationships, and work to understand exactly what each market needs.
That commitment is reflected in concrete initiatives. The live casino studio operated by ARRISE for Pragmatic Play in Colombia has become a central hub for the brand’s regional operations, generating employment and building a structure designed for Latin America. Another studio is also planned for this year, along with new partnerships to further strengthen the brand’s business relationships across the region, always with a clear focus on local identity and relevance.
Original article: https://www.yogonet.com/international/news/2026/03/18/118124-victor-arias-latin-america-is-far-from-being-a-single-market
